5 years ago, most marketers decided that text message marketing and email marketing are dead. Social media was the new twinkle in every marketer’s eye and we put all the effort into growing our Facebook audience and building followers on Pinterest and Instagram. In the years that passed by a couple of things have happened that has changed the online marketing landscape.
All businesses have a different customer journey, For a gym, this would basically entail
Most businesses make the mistake of pushing too many offers or pushing too few offers. If you push too many text message marketing offers, chances are that the customer will get fatigued and stop paying attention to the messages.
The right strategy would be to run limited-time offers 2-3 times in a year or depending on the customer journey in your industry.
Co-Founder, Gleantap & Mastera