Blog

This post dives into the metrics you should use to dive into understanding the results of your text marketing campaigns. The campaigns you run are only as effective as what you measure

The primary reason text message marketing is making a comeback is that the last three years has seen a huge shift in how people consume content and interact on the internet. Public timelines such as Facebook and Twitter are becoming less relevant, and more people choose private interactions

The average knowledge worker 'checks in' with communication tools every 6 minutes say research done by RescueTime. As a small business owner, this means that people are tuning into communication channels - email, IM or messages every 6 minutes. We explore what this means for your business

Podcasts have exploded in the last couple of years and there's a lot of good content out there to help you run a thriving business, and manage both the business and mental aspect of being an entrepreneur. Here's our non-exhaustive list

Fitness businesses have been addicted to social media marketing and online advertising. It’s time to get over that addiction and deliver a more focussed and better customer experience in gyms.

Brands and businesses have been addicted to social media growth and now its time to break this addiction. This blog dives into how you can focus on customer experience and provide targetted messaging to your members

A lot has been written about marketing automation, but here we dive deeper into a marketing channel that is making a comeback because of better automation and reliable technology - Text message marketing for the win

For years, businesses have searched for ways to inculcate their brand, products or services into the personal lives of their customers, and to create touch points wherever those customers are.

Marketing automation has been around for a while but its only in the last 5 years that the benefits of automated marketing has trickled down to small business entrepreneurs.

People are too inundated with their social media feeds to care about the advertising within them. Add the growing number of privacy concerns and restrictions and we can see the reason why marketers are focussing on channels where users have more control

The last couple of years have seen a lot of brouhaha over automation taking over jobs and disrupting industries. While a lot of it is true, the tales of automation taking over the world have been greatly exaggerated

5 years ago, most marketers decided that text message marketing and email marketing are dead. Social media was the new twinkle in every marketer's eye and we put all the effort into growing our Facebook audience and building followers on Pinterest and Instagram