We live in a world where many marketers feel as if they’re constantly torn in various directions. This is due to the fact that digital marketing is ever-changing – new communication channels, social media platforms, and marketing tactics come into play each year. This can be both exciting and confusing for marketers.
As a result, silos begin to occur, with business owners and marketers managing various campaigns across two-three-maybe even four marketing platforms at a time. This makes it increasingly challenging for marketers to keep up. Which platform has which password? Which platform manages which marketing channels? The questions become endless. Disparate platforms make it even more difficult to connect with customers and keep their data stored all in one place – telling one story.
But if you’re having issues such as these, don’t despair. Marketing definitely doesn’t have to be this challenging. Not in this day and age. With marketing software like Gleantap, you can manage all your marketing efforts from one space without further confusion.
How Gleantap helps you streamline your marketing operations
Gleantap is a marketing platform that is designed with the marketer in mind. The software is all about streamlining individual tasks, contact lists, and marketing campaigns into one platform. Marketers can integrate tools within Gleantap and manage data there – bridging the connections between customer data, marketing content, and campaign results.
In addition to marketing campaign management, Gleantap specializes in:
Sales Pipeline Management: A CRM system that helps you automate lead follow-ups and gain better visibility into every step of the buyer’s journey.
Website Text Chat: Drive conversation and leads using a website text chat feature. Open the conversation with website visitors, answer questions, and encourage opt-in for text messages to keep the conversation going.
Customer Segmentation: Segment your audience according to behavior, demographics, preferences, or interests. This results in more targeted and tailored offerings and messaging to customers.
Text & Email Marketing: Stay engaged with your customers via text messages and emails. Create messages in minutes using Gleantap’s templates and track opens, clicks, and conversions.
Review Management: Track, vet, and respond to online reviews and ratings using Gleantap. The beauty of this is that you can track reviews directly from the platform – saving you time, money, and website tabs.
Marketing Automation: Automate your customer and google review responses and customer touchpoint communications. This helps you get the right message to the right consumer at the right time.
AI Content Support: An AI content assistant can help you create relevant and powerful campaigns with minimal effort – generating fresh content and ideas in seconds.
Analytics & Insights: Use reporting tools and analytics to draw insights from campaigns, which can inform future campaigns. Gleantap believes in growing your company based on solid data, not emotions.
How to Grow Your Business Using Gleantap: All-In-One Marketing Software
Step 1: Understanding Your Business Goals
When developing your marketing strategy, it’s crucial to set business goals. They define what you aim for from a marketing perspective and help you and your team understand what results you’re attempting to yield. And goals are something that shouldn’t be generic.
For example, a goal that says, “Our business should generate more revenue this year” isn’t great.
Instead, look into using SMART goals. These are:
S – Specific
M – Measurable
A – Attainable/Achievable
R – Relevant
T – Time-based
This helps companies ensure that all marketing efforts are accountable and clear to everyone.
An example of a SMART goal would be:
“Generating 2000 online orders by the end of 2024.”
As you can see, the goal is specific, measurable, attainable, relevant, and time-based.
If you’re looking to build your brand with an audience, you could look at goals related to:
- Impressions – How many people saw your ad, blog, or social media post?
- Audience engagement – How many people engage with your content? This could be a like, comment, contest entry, newsletter subscription, etc.
Goals are all up to you – but it’s a vital first step that defines the rest of your marketing journey.
Step 2: Leveraging Gleantap’s Marketing Platform
The next step is to leverage all-in-one marketing software like Gleantap. Gleantap is designed to help you run successful campaigns, plan campaigns, manage contact lists, and measure success. The best part about a marketing platform like Gleantap is that it stores all your data securely on one platform – so you don’t have to manage ten separate platforms for marketing purposes.
As you can see in the example below, there are a few main components to the Gleantap dashboard:
- SMS Campaigns
- Test Notification
As you set up your campaigns and import audience data, you’ll see that the marketing platform is quite flexible in that it allows you to customize your platforms, dashboards, etc. This is because Gleantap understands that no two businesses operate similarly, and marketing efforts should be customizable.
Gleantap is all about data –so you’ll see many personalized graphs and reports. This helps you measure marketing success and improve future campaigns.
Over and above these core features, Gleantap provides the following to clients:
24/7 Support: Support agents are available to help you 24/7. This means no need to wait for help when you need it most.
SMS and Email Marketing Tools: Leverage text and email marketing campaigns simultaneously. If you have various opt-in contact lists for email and SMS, you can optimize both marketing methods within Gleantap. The marketing software also provides multi-channel management features – including Facebook Messenger and mobile push notifications.
Automated Responses: Just when you feel like a lead isn’t going to close – Gleantap is there to send an automated trigger to that user. You can trigger texts based on tailored conditions or specific events. This helps remind users of your offering and keeps them convinced of why they should convert. It’s all about sending the right message at the right place and time.
Two-Way Conversations: Engage customers on a personal level using two-way conversations. Gleantap can automate flows and prompt Q&As, encouraging your audience to respond and engage with you about information they’re actively interested in.
Customer Segmentation: With Gleantap, you can segment your audience based on varying criteria. This criterion can be anything from segmenting based on age, gender, income, purchase history, purchase frequency, and more. By segmenting your audience, you can send tailored and relevant content to them – thereby personalizing your messaging.
Step 3: Email Marketing and Automation
Email has become a crucial marketing channel in the modern age. Using an automated marketing platform like Gleantap, you can quickly and easily set up email campaigns and automation with it. So your business can boost conversions and engage clients with relevant content.
Using behavior-driven automation, you can automate email touchpoints based on particular customer behaviors, such as visits, purchases, etc.
Gleantap also uses drip email campaigns, which trigger messages to users automatically based on where they are sitting in the buyer’s journey.
Using Gleantap’s email A, you can auto-send emails when your email contact list is more likely to open them – a brilliant tool to remove the need to guess a good day and time.
It’s also important to note that everything is measurable so that you can improve your performance from campaign to campaign.
These features allow you to build more intelligent campaigns and automate the entire process – saving you time and money.
Step 4: SMS Marketing and Mobile Campaigns
SMS marketing is a large part of Gleantap. But Gleantap takes traditional text message marketing to the next level using personalization and automation. With Gleantap, you can do the following:
This is done by using:
- Automated Text Campaigns: Set up and run automated SMS campaigns throughout the year—no need to manually manage them. Let the automation feature do the work.
- Inbound Keywords: Use multiple keywords that customers can use when they text you. For example, text JOIN to subscribe to your newsletter.
- MMS: Send rich text messages to customers with images, short videos, GIFs, etc.
- Auto-Responses: Set up auto-replies or responses to users who text you with inbound keywords. This allows you to always be responsive and professional to clients.
- Personalization: Create personalized SMS messages using name tags and other relevant attributes within your campaigns.
- A/B Testing: Use A/B or split testing to see which text messages resonate better with your audience. Create many variations and test them to select the top-performing SMS.
Step 5: Social Media and Content Marketing
Social media marketing is also a substantial part of an overall marketing strategy. You can create and manage social media campaigns to generate audience engagement and encourage social sharing. With Gleantap, you can enjoy using social media integration to help streamline your campaigns and content distribution across multiple channels. As you can imagine, this can save significant time and allow you to reach a broader audience quicker.
This integration also removes the need for you to manage corporate social media profiles in another social media management platform. Once again – multiple marketing channels worked in one place.
Step 6: Customer Relationship Management (CRM)
A CRM system like Gleantap’s can help you automate triggers within the sales pipeline. The traditional sales pipeline, as we know it, is simple to follow but can be relatively slow for users to get through and finish the entire flow. Gleantap‘s CRM is designed to help you improve the speed of each lead and focus on getting users closer to the finish line – generating more bookings and conversions.
Gleantap also allows you to better visualize the journey and each step within it. This helps you see which areas users drop off and lets you send an automated trigger to them at that time.
With Gleantap, you can do the following:
- Create a lead funnel to your liking.
- View the buyer’s journey and identify any problematic steps.
- Automate follow-up messages.
- Manually engage with text, calls, or email within your sales pipeline.
Step 7: Analytics and Reporting
The last step is all about the numbers. And this is what sets Gleantap apart from other marketing platforms. The development team at Gleantap believes that business growth should occur based on data. The software’s intelligent tools help you analyze and understand your customers’ behavior – allowing you to make smart and proactive data-driven decisions.
You can build scorecard dashboards on Gleantap – these help you track key metrics across various locations. It’s an ideal way to keep an eye on multiple locations from one space at any given time.
The customizable dashboards are there to help you view your most critical metrics front and center. It’s the best way to bring analytics to life – and use insights to drive future marketing decisions.
If you’re looking for a single, comprehensive, and measurable platform, Gleantap is your marketing platform. It works as a one-stop marketing shop for businesses looking to boost engagement, retain customers, attract new customers, and build loyalty.
In addition to this, Gleantap builds focused and highly tailored campaigns, helping you cut down churn and boost customer lifetime value.
If this is something you think would be helpful for your business right now, schedule a demo with our team. We’re here to help you and your company grow from strength to strength – the modern way.
1. How can Gleantap’s platform help me attract new customers?
You can grow your business and attract new customers using Gleantap’s referral marketing feature. You can also run promotional campaigns via SMS and email. Gleantap’s CRM helps you message prospects at the right time in the buyer’s journey – helping you automate minor tasks while still staying relevant.
2. Can Gleantap’s platform help me retain existing customers?
Yes, it is designed to help you focus on customer engagement and loyalty. You can achieve this using promotional campaigns, reviews, ratings, and loyalty programs. Gleantap can manage and handle all of these campaigns in addition to month-to-month campaigns. Using insights to build customer retention and loyalty is the core of Gleantap.
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