Originally coined by Bill Gates in 1996, the phrase “Content is King” holds true more so now than ever. As Google continues to shift their algorithms towards content creation on sites, more and more companies are trying to get involved in the content game. A powerful customer retention technique, content writing is not for everyone. This is why content writing services have become a popular choice for many organizations.
If you are thinking about employing the work of a content writing service, but aren’t sure what the benefits are, look no further. In this article we are going to explore how using a content writing service can increase your company’s productivity. Not only that, but once your content writing team is in full swing, you will have freed up more time for yourself to focus on new areas.
Before we look at the benefits of a content writing service, let’s make sure we are all on the same page as to what a service like this does exactly.
What does a content writing service do?
First of all, hiring a content writing service is just like hiring any other professional team for your company. While you might have ideas about what content you want them to write, they are the experts when it comes to what to write, how to write, and when to publish these articles.
Second, content writing is not always about articles or running a social media campaign. Content writing services often can do each of the following as well.
- Press releases
- Business plans
- White papers
And the list goes on from her. If you are thinking about hiring a content writing service, think about how each of these can fit into your business plan. Each of the different services they offer comes with experience doing exactly those things for other companies, so take advantage of that.
“How can they help me?”
Now that you have a basic understanding of what content writing services do, the next logical question is: “Ok, but how can they help me?” Next, we are going to cover just a few areas in which a content writing service can improve your overall business productivity.
High quality content published on a regular basis
One of the hardest parts for most professionals that try to write their own content is finding the time to do so. And then, once you find the time to write a blog post or an article for your website, you have to get into a writing mood.
No matter what your industry is, you are a professional in that industry, not in writing. Content writing services employ professional writers who can produce quality content on a regular basis. Not only that, but they can probably do so much faster than you can.
By setting up a consistent content calendar, these companies will make sure that you have high quality content that meets search engine requirements on a daily, semi-daily, or weekly rate. It’s up to you how often. In so doing, your readers will know when to expect new content on your site and have a reason to come back over and over.
Increase search engine exposure
Going off of our previous point, content writers have experience writing for other websites (including their own) to get those websites ranked on different search engines. As a professional, you no doubt know how to write about your industry well. However, it takes practice and experience to make sure that your good writing actually gets seen.
Content writing companies understand the requirements that Google and other search engines are looking for in the content on each website. They can even come up with content strategy to make sure you are targeting the exact keywords that you want to be showing up for. Just like hiring a developer to work on an app, you are hiring a content writing service more for their experience than anything.
Establish your company as an authority
By employing a content writing service to fill up your website with relevant articles on various aspects of your industry, your website will start to be seen as an authority on the subject by both users and search engines. If more and more customers use your site to help them with problems like this, they will be more likely to come to you when they need your services.
Not only that, but if your content marketing service team has ties to other websites, this can be a great way to boost your own company while helping them out as well. Ask them if they do guest blogging for additional traction on your site.
Save both time and money
Anytime someone says you can save time and money with something, you should make sure they aren’t pulling your leg. However, the truth is that with one of these services, you truly do. Hiring a content writing service is far less expensive than hiring a full time person to do the same thing for your company.
As far as time goes, by not having to write the content yourself, you free up extra time to focus on core business practices. The great part about hiring a content writing service is that most of the work you will have to do is done at the beginning. Once your team has a good understanding of your business, the rest basically runs itself.
What are you waiting for?
As more and more companies opt for the content writing option and start to seek out services to do it for them, the benefits we have laid out will start to decrease. New companies with less credentials will start to sprout up and good writers will start charging more. Take advantage of this opportunity now before this change begins.
Remember that just like hiring an expert to perform a service, content writing services are the best at what they do. Whether you use them once a week or every day, employing a good company is a surefire way to save yourself some time and stress.
Co-Founder, Gleantap & Mastera