Gold’s Gym has been around for decades and has an established legacy within the fitness industry.
This e-book covers the main retention strategies that Gold’s Gym has implemented over the past few years and how COVID-19 impacted fitness marketing in general. In a lot of ways, Gold’s put on a masterclass of what it takes to stay relevant, reach a broader audience and change their public perception. All while still staying true to who they are at their core.
Gleantap’s marketing automation proved to be pivotal in the gym’s business growth. But how did it actually work?
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