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![“What is Churn?” and other SMS Marketing FAQs, Answered](https://gleantap.com/wp-content/uploads/2018/05/what-is-churn-compressed-150x150-1.webp)
“What is Churn?” and other SMS Marketing FAQs, Answered
Curious about SMS marketing and have questions like “What is churn?” Look no further! We answer these frequently asked questions and more with our latest FAQ.
![Everything You Need to Create Your Customer Engagement Strategy](https://gleantap.com/wp-content/uploads/2018/05/customer-engagement-strategy-150x150-1.webp)
Everything You Need to Create Your Customer Engagement Strategy
There has never been a better time to invest in customer engagement. See what you need to get started with this helpful guide on how to create a customer engagement strategy that works!
![5 Strategies to Improve the Open Rate of Email and SMS Campaigns](https://gleantap.com/wp-content/uploads/2018/05/open-rate-150x150-1.webp)
5 Strategies to Improve the Open Rate of Email and SMS Campaigns
Email and SMS are two of the best ways to effectively reach your customers. Make sure you are getting the most out of these campaigns by optimizing your open rate!
![ABC Financial: Streamlined Services for Customer Success](https://gleantap.com/wp-content/uploads/2018/05/ABC-Financial-150x150-1.webp)
ABC Financial: Streamlined Services for Customer Success
ABC Financial has been helping health and fitness clubs since the early 80s to streamline their services for customer success. See what can be learned from 30+ years of crafting exception customer experiences!
![Upgrading your Bulk SMS Messaging Campaign in 6 Painless Steps](https://gleantap.com/wp-content/uploads/2018/05/bulk-sms-150x150-1.webp)
Upgrading your Bulk SMS Messaging Campaign in 6 Painless Steps
Getting your bulk SMS campaign exactly right can be difficult without the right approach. Thankfully, we walk you through exactly how to upgrade your campaign in 6 painless steps!
![Fitness Club Spotlight: The Alaska Club](https://gleantap.com/wp-content/uploads/2018/04/the-alaska-club-150x150-1.webp)
Fitness Club Spotlight: The Alaska Club
Every few weeks we take a look at different fitness clubs that are changing the game in regards to customer engagement and retention. Today we look at the uniqueness of the Alaska Club and what can be gleaned from over three decades of success!
![ClubReady: Creating an All-in-One Fitness Solution](https://gleantap.com/wp-content/uploads/2018/04/clubready-150x150-1.webp)
ClubReady: Creating an All-in-One Fitness Solution
In the world of fitness, niche markets are typically the way to go. However, ClubReady has focused on finding a better way with their all-in-one solution. See what we can learn from their success and apply it to your own business today!
![Fitness Club Spotlight: Throwback Fitness](https://gleantap.com/wp-content/uploads/2018/04/throwbackfitness1a-1024x453-1.webp)
Fitness Club Spotlight: Throwback Fitness
Our first Fitness Club Spotlight takes a look at NY-based Throwback Fitness, a company that has taken their customer’s experience to a whole new level. See what they are doing right and what best practices can be gleaned from their story!
![How To Increase Opt-ins And Properly Promote SMS Marketing Campaign](https://gleantap.com/wp-content/uploads/2018/04/increase-opt-ins-150x150-1.webp)
How To Increase Opt-ins And Properly Promote SMS Marketing Campaign
Looking to begin an SMS campaign, but unsure how to increase opt-ins and grow your audience? We walk you through how to grow your subscriber list and provide value to your audience with your SMS campaign!
![FitMetrix: A Focus on Customer Experience](https://gleantap.com/wp-content/uploads/2018/03/fitmetrix-150x150-1.webp)
FitMetrix: A Focus on Customer Experience
One of the best investments you can make in 2018 is in customer experience. See how FitMetrix was able to find success by making this a focus and how you can as well!
![Top 4 Brands That Are Harnessing the Power of SMS Marketing Strategies](https://gleantap.com/wp-content/uploads/2018/03/marketing-strategies-150x150-1.webp)
Top 4 Brands That Are Harnessing the Power of SMS Marketing Strategies
As more brands get involved in SMS marketing strategies, the more powerful SMS becomes. Check out these 4 big brands and see what they have done to achieve success with this new marketing channel!