Consumers are expecting more relevant and tailored experiences. One of the ways you can strive to meet these expectations is to leverage email personalization. That’s why it’s no surprise that 89 percent of digital businesses are investing in tailored marketing.
Further, the data says that personalization increases customer engagement and improves brand perception.
What is one way you can take advantage of personalized marketing? Through email subject lines.
Personalized subject lines are one of the most critical elements of your email marketing strategy. It’s your first chance to make an impression and get your subscriber to open the email and take action. The more personalized, the better.
Today we dive into the importance of subject lines. And for a bonus, we give you 50 subject lines perfect for your spring marketing campaign.
What is Email Marketing?
Email marketing is the practice of sending marketing emails to a list of contacts — customers who give you permission to receive emails from you. It’s one segment of digital marketing that helps engage your audience.
Brands use email marketing to drive sales, keep their customers informed, and build a loyal community.
Marketing emails can include newsletters about company updates and promotions of sales and exclusive deals. Email marketing can even bring traffic to your website — for example, an email that reminds subscribers to check out your blog.
Why is email marketing so successful? Personalization.
Modern email marketing has shifted from a one-size-fits-all approach and now focuses on creating tailored experiences.
Why Is Personalization Important for Email Marketing?
Consumers’ emails are flooded with messages. In 2021, an estimated 320 billion emails were sent each day.
So, if you want to stand out in a sea of messages, you have to make the experience personalized. For example, a name in the subject line to photos of previously viewed products captures the reader’s attention.
Consumers want to interact with brands they trust. Creating consistent and personalized messaging will make your customers look for your receiving email from you.
And personalization boosts engagements and cultivates brand loyalty. When consumers like a brand, they’ll buy from them and recommend them to a friend.
Why Is a Good Subject Line Personalization Important?
The subject line of your email is one of the most critical parts of your email. Look at it as the first impression. And it’s the reason your subscriber will or will not open it. This is because the subject line aims to get the reader to want to know more.
A perfectly crafted subject line can boost your open rates and revenue. For example, research shows that email subjects like including a name can increase open rates by 29 percent and boost unique clickthrough rates by 41 percent.
Not only that, but personalization can build a connection between you and your customer. A personal subject line can also include casual language or verbiage that implies familiarity or friendship.
How Do Brands Personalize Subject Lines for Customer Engagement?
As we already know, tailored subject lines can convince your subscribers to open your email and take the desired action. A successful subject line does the following:
- Catches the readers’ attention right away
- Creates a consistent experience by aligning the subject line with your brand’s voice
- Ensures that the goal of the email is reflected from the beginning
Below are some ways brands customize email subject lines for their audience.
Addressing your subscriber by their first name makes them feel valued. Out of all the emails you receive daily, the ones that typically catch your eye are the ones that contain your first name in the subject line. The same thing goes for your subscribers.
Worried that it might come off intrusive? Consumers don’t think so.
Emails that include the subscriber’s first name in their subject line had a higher clickthrough rate than those that didn’t.
One of the biggest email marketing blunders is sending an irrelevant email. For instance, a message with a subject line that markets cat products to dog owners is embarrassing. It shows that you’re not in tune with your audience, and it may result in an unsubscribe.
Use what you know about your customers to talk to them on a personal level in your emails. Your subject lines let your customers know that the email has something relevant to them.
Birthdays and Anniversaries
According to Experian marketing services data, subject lines that contain “Happy Birthday” or “Happy Anniversary” have more engagement on average. In addition, click rates are higher when you acknowledge personal details like these.
Data collection tools help you gather information like your customers’ birthdays. You can use this and include it in your email marketing subject lines.
You can also celebrate your business’ birthday or anniversary with your customers. It helps humanize your brand and presents the perfect opportunity to launch new products or services.
An email for an irrelevant product is no good. So take a look at your customers’ transaction history and gauge which products and services they like. Then, using this information, send them an email with a subject line talking about related offerings.
Consumers want to know that you are paying attention to their needs. Taking the extra step could turn them into life-long customers.
We all can relate to the dreaded FOMO or “Fear of Missing Out.” Creating a sense of urgency in your subject lines helps increase open rates.
How can you personalize a subject line and create a sense of urgency? You can give subscribers an extra push to make that purchase.
Let’s say your data shows that a customer has been checking out a product on your site. However, they haven’t made a purchase yet. Your subject like would like something like this:
“Get 20% Off [PRODUCT] — Coupon Expires Tonight!”
The coupon code sweetens the deal, and the FOMO element ensures that they act on it fast.
Sending emails to customers about summer savings when it’s still snowing in their part of the world is an email marketing faux pas. Instead, an email with a subject that says, “Spring Cleaning Sale: 75% Off on Winter Essentials” is more appropriate and might prompt the customer to open.
You can also use localization to create email subject lines that interest subscribers based on what’s going on in their area.
50 Spring-Themed Subject Lines
Applying the principles of subject line writing can be tricky. Where do you even begin?
Well, you can start by considering the season. What is seasonally relevant to your subscribers?
To give you a little inspiration, we’ve compiled 50 of the best email subject lines that are personalized and perfect for spring.
“Ready for Some Spring Cleaning, [RECIPIENT NAME]?”
Spring is when people are looking forward to decluttering their closets, homes, or daily habits. Therefore, the spring cleaning angle will almost be relevant for this time of year.
Unfortunately, your competition is aware of this, too. So you can take your spring cleaning subject line a little further and add the subscriber’s first name. As we know, including customers’ first name in the subject line boosts open rates.
More Subject Lines Like This:
- Is Your Spring Cleaning Complete, [NAME]?
- Spring Cleaning Sale: 75% OFF Winter Coats
- Help Us Spring Clean — Shop Clearance Items
- We’re Doing Some Spring Cleaning — 80% Off Sale
- Let Us Be Your Spring Cleaning Ally
- It’s Spring Cleaning Time, [NAME]
- Refresh Your Home For Spring With 20% Bedding
- Up to $100 Off Vacuums to Finish Your Spring Cleaning
- Spring Cleaning, [NAME]? Here’s Where to Donate Old Goods
“Can You Feel It, [NAME]? Spring Is In The Air”
Spring is the season that appeals to any senses, with the flowers blooming, the sun shining, and the birds chirping.
Tailor your subject lines to match the vibe of the season. Then, your subscribers can easily relate to the words and act on the email.
Not to mention, subject lines like these are conversational and feel familiar.
More Subject Lines Like This:
- Spring is in the air (and so is pollen)
- What Goes Perfect with a Rainy day?
- Get Ready for Warmer Weather With These Deals
- Say Hello to Spring Flowers and 20% OFF
- Rain Got You Down? Enjoy 20% OFF
“Hey, [RECIPIENT NAME] Get Mom Something She Actually Wants”
Spring is full of special holidays. So whether your customers celebrate Easter, St. Patty’s Day, Passover, Ramadan, or Mother’s Day, it’s wise to leverage them in your emails. You can even make it personal with the recipient’s name.
More Subject Lines Like This:
- Feeling Lucky? Enter Our St. Patty’s Day Giveaway
- Here’s a St. Patty’s Day Gift,[NAME]
- It’s St. Patrick’s Day, [NAME]
- Hop To It! Our Easter Sale Ends Today, [NAME]
- Add These Savings To Your Easter Basket
- Here’s an Easter Surprise for You, [NAME]
- We’ve Got Egg-Citing News for You
- It’s Mother’s Day, Relax With a Freebie
- No Gift For Mom? We’ve Got You Covered
- Get Mother’s Day Shopping Done Early
- Happy Memorial Day — Celebrate With Savings
- Happy Memorial Day, [NAME]
- Have a Blessed Ramadan, [NAME]
“Spring Shopping Starts Now 🌻💐🌷”
How is this subject line different from there others? It has emojis! Visual elements help people process messages quicker.
Using emojis in your subject line helps the reader easily understand what to expect from your email. Plus, they help you stand out.
Emojis are also a great way to convey a casual and conversational tone.
More Subject Lines Like This:
- 🌷[ NAME], the Best Things Come in Spring Packages 🌷
- 🌼 Get 20% OFF New Spring Arrivals 🌼
- Hop To It Home Decor Sale Ends Tonight 🐰
- Spring Forward With Style, [NAME] 💐
- Shop New Spring Scents Now! 🌺 🌸 🌻
- Spring Is In the Hair 💁✨
“Get Into a Spring Break State of Mind With [BUSINESS NAME]”
Sometimes your customers can’t always build the association between your brand and the season — unless you show them.
Draw a connection between your brand and spring. Check out some examples below.
More Subject Lines Like This:
- Hey [NAME] Celebrate Spring With [YOUR PRODUCT/SERVICE]
- Sun’ Out! We’ve Got Everything You Need For Backyard Fun
- Get Your Home Spring-Ready With [YOUR BRAND]
- Spring Into New Classes at [YOUR BRAND]
- Spring Into Good Health With [YOUR BRAND]
- Spring Forward With New Styles From [YOUR BRAND]
“Make Room in Your Closet”
Tease your subscribers with a sense of urgency. Just put a spring twist on your FOMO subject lines.
For example, the subject line above plays on the idea of spring cleaning. It invites customers to declutter their closet and refill it with new clothes.
Create a sense that your product or offering is a must-have.
More Subject Lines Line This:
- Get Rid of the Old and Get Into These New Styles
- Spring Has Arrived, and So Has Our [PRODUCT]
- Sun’s Out, Fun’s Out. Sign Up for Our Class — Spaces Are Limited
- Spring’s Must-Have [PRODUCT] Has Arrived
- Just for You [NAME], a Look at Spring Arrivals
Watch Your Business Bloom With Perfect Subject Lines
When it comes to your email campaign, the more personalized, the better. Consumers are bombarded with hundreds of marketing messages each day. And the only way you can stand out and not get lost in the noise is to tailor your customers’ experience.
You can engage your audience through personalized email marketing — particularly in the subject line. Something as simple as adding your customer’s first name to the subject of an email is enough to win them over and gain loyalty.
After you’ve mastered personalization, take it up a notch and tailor them to the season. For spring, you’ve got many options for email subject lines. If you need inspiration for click-worthy email subjects, just come back to this post.
Co-Founder, Gleantap & Mastera