In today’s fast-paced Fitness industry, keeping up with the latest trends can be difficult for club owners whose main focus often lies with their members. Whether it is how to increase gym memberships or taking advantage of new customer engagement strategies like SMS marketing, fitness club owners need a reliable place where they can keep up with the industry and their audience to better serve their community.

With this article, we are going to share of the 10 best blogs online that are trying to help fitness club owners navigate this unique time of competition and digital marketing. Our hope is that with these resources you will be able to create a better customer experience for your community and help them achieve their fitness goals. Let’s get into it.

fitness club owners

Diversifying your expertise

Before we begin our list, we wanted to quickly clarify why we have chosen these blogs for fitness club owners to follow. It comes down to a simple philosophy: diversifying expertise. Each of these blogs and online resources are built around serving the various segments of your customer base. By keeping an open mind and learning about the wide world of fitness, you will be able to reach an even larger base than you may have previously considered.

Once you understand this audience, then you can deliver value to them through mobile marketing efforts and offer an exceptional experience. If you can do this, not only will customer retention be much easier to accomplish, but new customers will want to find out what makes you different. With this in mind, let’s take a look at the list.

1. Mark’s Daily Apple

The first blog that fitness club owners should be following is Mark’s Daily Apple, a nutrition blog with something for everyone. While the main focus of this blog is dieting, Mark has articles on stress management, strength training, family health, and more. We recommend staying up to date on this blog in order to have better, more fruitful conversations with your members about what they are eating and how it translates to achieving their goals.

2. Lift Big Eat Big

As the name states, Lift Big Eat Big is a site dedicated to strength training and body building, something fitness club owners likely have a basic understanding of already. However, the LBEB community is a great place to dive deeper and learn more about nutrition, programming, and tacking on mass. Part of diversifying your expertise means going more in depth in areas like this that may only matter to part of your audience, but that means it should matter to you.

3. The Franchise King

On the other side of the coin, the Franchise King run by Joel Libava is a good starting place for fitness club owners wanting to learn the ropes of gym ownership. Not only that, but Libava has articles with new franchise and investment opportunities, helping owners expand their brand. We recommend following this blog for insights that don’t bog you down with technical language and help you run a better business.

4. Breaking Muscle

Next on our list is Breaking Muscle, a must-read for fitness club owners hoping to help their clients with strength or endurance training. Written by experts from their respective fields, there is something on this site for just about everyone. Whether you are learning yourself or need material for your members, this is a good place to start.

5. ACE Fit

The American Council of Exercise is one of the best places to keep track of the latest trends in the fitness industry. Often your customers will need help understanding these recent trends, so make sure you are staying on top of what gym members are excited about by following ACE. Without the best information, you can be doing both yourself and your members a disservice.

6. Club Industry

For fitness club owners wanting to better understand the fitness industry as a whole, Club industry is a wonderful one-stop shop for everything from tips to news to fads. Additionally, CI does a good job of breaking down the latest gym management technology, allowing owners to find what works best for them and apply it to their own business.

7. New York Times Wellness

Although the NYTimes wellness blog is not specifically for fitness club owners, operating with the resources of one of the world’s best known publications allows writers to provide excellent insight. If you own a gym, this should absolutely be part of your blog list for nothing more than the fact that your customers are likely reading the same articles.

8. IDEA Health and Fitness

One of the largest online fitness professional communities, IDEA health and fitness has something for every fitness club owner. While you will need to create an account in order to participate in the online forums, we recommend it as it will allow you to discuss common issues with other pros. Likely, you will have many of the same issues and hopefully will be able to discover solutions that work across the wide spectrum of fitness offerings clubs provide.

9. Fit-Pro

Need help with personal trainers or looking to grow your business? Fit-Pro is for you. Leaning more to the ‘how to run a fitness business’ side of things, this is a wonderful resource for trainers and club owners alike. You can also meet others and share ideas on different forums like IDEA, but with a more focused approach.

10. Gleantap

Finally, our last blog for you to follow is actually our very own Gleantap blog, specifically our work with fitness clubs. We know that customer retention and SMS marketing can be game-changing for our fitness club owners, which is why we are continuously creating content around these strategies and technologies. Check it out and subscribe to our newsletter to make sure you never miss the latest!

Final thoughts

As we spoke about at the beginning of this article, fitness club owners can benefit greatly from learning more about their customers and diversifying their expertise. Each of the 10 fitness blogs listed above are good starting places for you to take your fitness business to the next level. We hope that you will take advantage of these resources and help create a healthier, fitter future for all!