50 Spring Themed Subject Lines To Engage Your Audience

Consumers are expecting more relevant and tailored experiences. One of the ways you can strive to meet these expectations is to leverage email personalization. That’s why it’s no surprise that 89 percent of digital businesses are investing in tailored marketing.

Further, the data says that personalization increases customer engagement and improves brand perception.

What is one way you can take advantage of personalized marketing? Through email subject lines.

Personalized subject lines are one of the most critical elements of your email marketing strategy. It’s your first chance to make an impression and get your subscriber to open the email and take action. The more personalized, the better.

Today we dive into the importance of subject lines. And for a bonus, we give you 50 subject lines perfect for your spring marketing campaign.

What is Email Marketing?

Email marketing is the practice of sending marketing emails to a list of contacts — customers who give you permission to receive emails from you. It’s one segment of digital marketing that helps engage your audience.

Brands use email marketing to drive sales, keep their customers informed, and build a loyal community.

Marketing emails can include newsletters about company updates and promotions of sales and exclusive deals. Email marketing can even bring traffic to your website — for example, an email that reminds subscribers to check out your blog.

Email Marketing

Why is email marketing so successful? Personalization.

Modern email marketing has shifted from a one-size-fits-all approach and now focuses on creating tailored experiences.

Why Is Personalization Important for Email Marketing?

Consumers’ emails are flooded with messages. In 2021, an estimated 320 billion emails were sent each day.

So, if you want to stand out in a sea of messages, you have to make the experience personalized. For example, a name in the subject line to photos of previously viewed products captures the reader’s attention.

Consumers want to interact with brands they trust. Creating consistent and personalized messaging will make your customers look for your receiving email from you.

And personalization boosts engagements and cultivates brand loyalty. When consumers like a brand, they’ll buy from them and recommend them to a friend.

Why Is a Good Subject Line Personalization Important?

The subject line of your email is one of the most critical parts of your email. Look at it as the first impression. And it’s the reason your subscriber will or will not open it. This is because the subject line aims to get the reader to want to know more.

A perfectly crafted subject line can boost your open rates and revenue. For example, research shows that email subjects like including a name can increase open rates by 29 percent and boost unique clickthrough rates by 41 percent.

Not only that, but personalization can build a connection between you and your customer. A personal subject line can also include casual language or verbiage that implies familiarity or friendship.

How Do Brands Personalize Subject Lines for Customer Engagement?

As we already know, tailored subject lines can convince your subscribers to open your email and take the desired action. A successful subject line does the following:

Catches the readers’ attention right away
Creates a consistent experience by aligning the subject line with your brand’s voice
Ensures that the goal of the email is reflected from the beginning

Customer Engagement

Below are some ways brands customize email subject lines for their audience.

First Names

Addressing your subscriber by their first name makes them feel valued. Out of all the emails you receive daily, the ones that typically catch your eye are the ones that contain your first name in the subject line. The same thing goes for your subscribers.

Worried that it might come off intrusive? Consumers don’t think so.

Emails that include the subscriber’s first name in their subject line had a higher clickthrough rate than those that didn’t.

Interests

One of the biggest email marketing blunders is sending an irrelevant email. For instance, a message with a subject line that markets cat products to dog owners is embarrassing. It shows that you’re not in tune with your audience, and it may result in an unsubscribe.

Use what you know about your customers to talk to them on a personal level in your emails. Your subject lines let your customers know that the email has something relevant to them.

Birthdays and Anniversaries

According to Experian marketing services data, subject lines that contain “Happy Birthday” or “Happy Anniversary” have more engagement on average. In addition, click rates are higher when you acknowledge personal details like these.

Data collection tools help you gather information like your customers’ birthdays. You can use this and include it in your email marketing subject lines.

You can also celebrate your business’ birthday or anniversary with your customers. It helps humanize your brand and presents the perfect opportunity to launch new products or services.

Transaction History

An email for an irrelevant product is no good. So take a look at your customers’ transaction history and gauge which products and services they like. Then, using this information, send them an email with a subject line talking about related offerings.

Consumers want to know that you are paying attention to their needs. Taking the extra step could turn them into life-long customers.

Urgency

We all can relate to the dreaded FOMO or “Fear of Missing Out.” Creating a sense of urgency in your subject lines helps increase open rates.

How can you personalize a subject line and create a sense of urgency? You can give subscribers an extra push to make that purchase.

Let’s say your data shows that a customer has been checking out a product on your site. However, they haven’t made a purchase yet. Your subject like would like something like this:

“Get 20% Off [PRODUCT] — Coupon Expires Tonight!”

The coupon code sweetens the deal, and the FOMO element ensures that they act on it fast.

Location

Sending emails to customers about summer savings when it’s still snowing in their part of the world is an email marketing faux pas. Instead, an email with a subject that says, “Spring Cleaning Sale: 75% Off on Winter Essentials” is more appropriate and might prompt the customer to open.

You can also use localization to create email subject lines that interest subscribers based on what’s going on in their area.

50 Spring-Themed Subject Lines

Applying the principles of subject line writing can be tricky. Where do you even begin?

Well, you can start by considering the season. What is seasonally relevant to your subscribers?

To give you a little inspiration, we’ve compiled 50 of the best email subject lines that are personalized and perfect for spring.

“Ready for Some Spring Cleaning, [RECIPIENT NAME]?”

Spring is when people are looking forward to decluttering their closets, homes, or daily habits. Therefore, the spring cleaning angle will almost be relevant for this time of year.

Unfortunately, your competition is aware of this, too. So you can take your spring cleaning subject line a little further and add the subscriber’s first name. As we know, including customers’ first name in the subject line boosts open rates.