Author
Sarah Kim
Sarah is a CRM and customer data specialist who helps B2C brands turn raw data into personalised experiences. With a background in customer success, she writes about segmentation, customer journey mapping, and making the most of your CRM platform.
Post-Purchase Automation That Drives More Than Just a Repeat Sale
B2C CRM Feature Checklist: What Really Matters in 2025
Don’t Let Members Go Cold: Reactivation Campaigns That Actually Work
Automating Loyalty: How to Build Rewards and Referrals into Every Journey
How to Layer Behavioral Data into Your Automation Strategy
Lifecycle Marketing for Subscription Brands: Build, Automate, Scale
How Smart Brands Are Automating Referral & Review Requests
Why HubSpot Is Failing B2C Brands (and What to Use Instead)
What the Best Performing B2C Brands Are Doing with Their CRM
