Author
Sarah Kim
Sarah is a CRM and customer data specialist who helps B2C brands turn raw data into personalised experiences. With a background in customer success, she writes about segmentation, customer journey mapping, and making the most of your CRM platform.
The Rise of Zero-Party Data in B2C Marketing
Predicting Churn Before It Happens with AI
How Real-Time Data Transforms Customer Engagement
Why Static Segmentation Is Failing Modern Consumer Brands
HubSpot vs Gleantap: What B2C Brands Actually Need
The Ultimate CRM Comparison Guide for B2C Brands
Before You Buy: 7 Questions to Ask About Your Next CRM
What’s Killing Your LTV? Fix These Automation Mistakes
Lead Scoring for B2C: A Smarter Way to Prioritize Your Customers
