Author
Sarah Kim
Sarah is a CRM and customer data specialist who helps B2C brands turn raw data into personalised experiences. With a background in customer success, she writes about segmentation, customer journey mapping, and making the most of your CRM platform.
What HubSpot Doesn’t Want You to Know About B2C Customer Journeys
The Case Against Using a B2B CRM for High-Touch B2C Engagement
Customer Data Platforms: Is the Investment Worth It for Small Businesses?
Using AI in Lifecycle Marketing: Personalization at Scale
5 Lifecycle Journeys Every DTC Brand Should Automate Right Now
From First Visit to Lifelong Customer: A Lifecycle Approach to B2C CRM
The Best CRM Platforms for Multi-Location Businesses in 2025
How to Build an Automated Customer Journey That Drives Retention
The Hidden Costs of Using a B2B CRM for a B2C Business
