Author
Sarah Kim
Sarah is a CRM and customer data specialist who helps B2C brands turn raw data into personalised experiences. With a background in customer success, she writes about segmentation, customer journey mapping, and making the most of your CRM platform.
The Case Against Using a B2B CRM for High-Touch B2C Engagement
Customer Data Platforms: Is the Investment Worth It for Small Businesses?
Using AI in Lifecycle Marketing: Personalization at Scale
5 Lifecycle Journeys Every DTC Brand Should Automate Right Now
From First Visit to Lifelong Customer: A Lifecycle Approach to B2C CRM
The Best CRM Platforms for Multi-Location Businesses in 2025
How to Build an Automated Customer Journey That Drives Retention
The Hidden Costs of Using a B2B CRM for a B2C Business
Unleashing the Power of Customer Data Platforms: How They Transform Marketing Strategies
