Win Back Customers

Re-Engage Customers With Personalized Win-Back Campaigns

Gleantap helps you send targeted offers, campaigns, and messages based on customer behavior. Bring back churned customers, identify churn risks, and build relationships that last longer.

Segmentation No Visits In Last 90 days Win Back SMS “We miss you!”

Leading Brands Win Back Customers with Gleantap

Golds Gym Logo
Excel Fitness Logo
Altitude Logo
Bikram Yoga Logo
One Health Clubs Logo
Denver Health & Fitness Logo
212 Fitness Logo
Rebounderz Logo
Urban Golf Performance Logo
BoulZeye Logo
Vent Fitness Logo
Club24 Logo
MVP Sports Clubs Logo
FunQuest Logo
BodyRok Logo
BodyFitTraining Logo
Launch Entertainment Park Logo
Ropes of Southern Utah Logo
Golds Gym Logo
Excel Fitness Logo
Altitude Logo
Bikram Yoga Logo
One Health Clubs Logo
Denver Health & Fitness Logo
212 Fitness Logo
Rebounderz Logo
Urban Golf Performance Logo
BoulZeye Logo
Vent Fitness Logo
Club24 Logo
MVP Sports Clubs Logo
FunQuest Logo
BodyRok Logo
BodyFitTraining Logo
Launch Entertainment Park Logo
Ropes of Southern Utah Logo
Customer Segmentation

Identify Your Lapsed Customers to Target the Right Campaigns

Gleantap lets you create segments based on shared attributes, behavior, and actions, so your win-back campaigns reach the right people.

Event-Based Segmentation

Group customers by visit frequency, purchase patterns, and service usage.

Dynamic Segments

Segments update automatically as customer behavior changes to trigger the right win-back campaigns.

Segment Analysis

View age, gender, visit frequency, and purchase behavior for any segment to compare loyal customers against lapsed ones.

No bookings in last 3 months Has a birthday in next 7 days First class today pilates Membership type tier 1 Is an active member Has 3 or more bookings Has attended a birthday party before Has a birthday in next 30 days
Customer Journey Orchestration

Personalize Every Stage of the Win-Back Journey

Gleantap lets you map your win-back journey across all touchpoints, so every customer receives the right message based on how they respond at each step.

Visual Flow Builder

Use pre-built journey templates or build your own with conditional logic that adapts to real-time customer behavior.

Behavior-Based Triggers

Set campaign triggers based on visits, purchases, and engagement levels.

Cross-Location Tracking

Recognize the same customer across all locations for a targeted win-back strategy.

First visit today Visit reminder text Likely to sign up for membership How was your visit?
Email and SMS Marketing

Automate Win-Back Campaigns to Increase Engagement

Gleantap automates your win-back emails and texts so the right offer reaches lapsed customers at the right time.

Drag-and-Drop Editor

Create professional win-back emails and SMS campaigns using pre-built templates in minutes.

Behavior-Based Campaigns

Automatically send win-back messages triggered by inactivity, last visit date, or purchase history.

A/B Testing

Test different offers, subject lines, and send times to see what brings back lost customers.

Omnichannel Communication

Personalize With 1:1 Interactions to Understand Your Customer

Gleantap centralizes all customer conversations across all channels into a single inbox. See the full history of each customer so your team can deliver personalized win-back offers.

Unified Inbox

See SMS, email, Facebook, Instagram, WhatsApp, and phone conversations from one inbox.

Automated Follow-Ups

Send timely win-back responses triggered by inactivity or time delays without manual effort.

AI Handoffs

Let AI handle initial win-back conversations and transfer to your team when needed.

Search contacts Hide stop and yes responses Contacts Groups Templates Compose SS Samantha smith +34 485 912 348 Oct 17, 2026 CA Corey Aminoff +34 300 912 348 Oct 17, 2026 MM Marcus Mango +34 485 540 348 Oct 17, 2026 CE Cooper Ekstrom +34 485 122 348 Oct 18, 2026 SS SS SS Enter message to samantha
Loyalty & Gamification

Build Loyalty-Driven Incentives to Attract Customers

Gleantap allows you to create loyalty programs with points, rewards, and exclusive offers to give lapsed customers a compelling reason to return and re-engage with your brand.

Loyalty Configurations

Set up custom points, levels, badges, challenges, and rewards based on your business goals.

Milestone-Based Rewards

Let customers earn badges and rewards by completing milestones, attending events, or staying active.

Reward Catalog

Allow customers to browse and redeem points for products, services, discounts, or exclusive perks.

Achievement 100 Check-ins 5 Days in a Row 2,000 sales
Insights & Analytics

See Why Customers Churn and Improve What’s Not Working

Track reactivation rates, recovered revenue, and campaign performance across every location. See which offers win customers and which channels drove the most re-engagement so you can double down on what works.

Campaign Performance Metrics

Track open rates, click rates, and conversions for every win-back campaign across email and SMS.

Churn and Retention Metrics

Track churn rates and retention cohorts to measure how many lapsed customers are coming back over time.

Source Attribution

Track which channels and campaigns brought lost customers back directly from each customer profile.

Churn by Source Weekly IG FB WA X LD Campaign Performance Monthly Jan Feb Mar Apr Jun Jul Aug At Risk 2,340 Retained Customers 820 Retention% 45%
FAQs

Frequently Asked Questions

A win-back campaign is a series of targeted messages sent to customers who have gone quiet, stopped visiting, or cancelled their membership. The goal is to re-engage them with the right offer or message before they're gone for good.
Start by identifying your churned customers based on visits, purchase history, and membership activity. Then tailor each message to what that customer actually did before they left. But doing this manually takes time and effort. Gleantap helps you design a targeted win-back strategy through event-based segmentation, behavior-based triggers, automated journeys, and analytics.
You can measure win-back campaigns through reactivation rate, recovered revenue, and campaign performance across email and SMS. These metrics show you how many churned customers came back, what brought them back, and which channels drove the most re-engagement.
Blog

Read the Latest From Our Blog

Build Targeted Win-Back Campaigns and Grow Customer Loyalty

Gleantap helps you identify and target churned customers with personalized win-back campaigns. Reduce churn, increase re-engagement, and turn lost customers into loyal members.