Glossary
Win-Back Campaign
A win-back campaign is a targeted marketing effort aimed at re-engaging customers who have lapsed, cancelled, or become inactive. It's one of the highest-ROI campaign types because these contacts already know and have used your product.
When to Launch a Win-Back Campaign
- Customer hasn't visited in 30-60 days
- Membership or subscription has been cancelled
- Customer stopped responding to communications
- Engagement score has dropped below a threshold
Win-Back Sequence Example
- Day 1: "We miss you" SMS with a personal touch
- Day 3: Email highlighting what's new since they left
- Day 7: Special offer to come back (discount, free session)
- Day 14: Final outreach with urgency ("offer expires soon")
Success Rates
Win-back campaigns typically recover 5-15% of lapsed customers. Since these customers have zero acquisition cost, even a modest recovery rate delivers significant ROI.
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