Glossary
Reputation Management
Reputation management is the practice of monitoring, influencing, and responding to online reviews and mentions across platforms like Google, Facebook, Yelp, and industry-specific review sites.
Why Reputation Management Matters
93% of consumers say online reviews impact their purchasing decisions. A one-star increase on Google can lead to a 5-9% increase in revenue. Negative reviews left unaddressed drive prospects directly to competitors.
Key Activities
- Monitor reviews across all platforms in one dashboard
- Respond to every review (positive and negative) promptly
- Proactively request reviews from satisfied customers
- Use negative feedback to identify and fix operational issues
- Showcase positive reviews in marketing materials
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