Glossary
No-Show Rate
No-show rate is the percentage of booked appointments, classes, or reservations where the customer fails to show up. It's a critical metric for service-based businesses that depend on scheduled capacity.
The Cost of No-Shows
Every no-show represents lost revenue and wasted capacity. A salon with a 20% no-show rate is effectively operating at 80% capacity even when fully booked. For a business generating $500K/year, that's $100K in potential lost revenue.
How to Reduce No-Shows
- Send automated reminders 24 hours and 2 hours before
- Allow easy rescheduling via SMS reply
- Implement a cancellation policy with consequences
- Require credit card holds for high-value bookings
- Use AI to predict and proactively contact likely no-shows
- Maintain a waitlist to fill cancelled slots instantly
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