Glossary
Member Engagement
Member engagement measures how actively members interact with a business — through visits, purchases, class attendance, app usage, and communication responsiveness. It's the leading indicator of retention.
Why Engagement Predicts Retention
Members who engage frequently are far less likely to cancel. A gym member who checks in 8+ times per month has a 95% chance of renewing. One who visits less than 4 times has only a 40% chance. Engagement isn't just a nice-to-have — it's the strongest predictor of revenue.
Engagement Strategies
- Personalized check-in messages and progress updates
- Challenges and gamification to build habits
- Community events and social features
- Milestone celebrations (100th visit, 1-year anniversary)
- Re-engagement campaigns for declining activity
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