Glossary

SMS Marketing

SMS marketing uses text messages to communicate with customers for promotions, reminders, follow-ups, and transactional updates. With 98% open rates and 90% of messages read within 3 minutes, SMS is one of the most effective communication channels available.

SMS vs. Email

  • Open Rate: SMS 98% vs. Email 20-25%
  • Response Time: SMS 90 seconds vs. Email 90 minutes
  • Click-Through Rate: SMS 19-36% vs. Email 2-5%
  • Best For: SMS for urgency and action; Email for detailed content

SMS Best Practices

  • Always get explicit opt-in consent (TCPA requirement)
  • Keep messages concise (160 characters or less)
  • Include a clear call-to-action
  • Personalize with the customer's name and relevant data
  • Time messages based on customer behavior and preferences
  • Always include opt-out instructions
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