Glossary

Anonymous Visitor Identification

Anonymous visitor identification is a technology that reveals who is browsing your website — even when they haven't filled out a form, logged in, or otherwise identified themselves.

How It Works

The technology uses a combination of IP address resolution, browser fingerprinting, behavioral signals, and third-party data enrichment to match anonymous website visitors to real identities. When a match is found, you get access to the visitor's name, email, company, and sometimes phone number.

Why It Matters

On average, 95-98% of website visitors leave without converting. They browse your pages, check pricing, and read about your services — then disappear. Anonymous visitor identification lets you capture these high-intent prospects and reach out before they visit a competitor.

What You Can Do With It

  • See which pages each visitor browsed and for how long
  • Trigger automated outreach to high-intent visitors
  • Build retargeting audiences from identified visitors
  • Prioritize sales follow-up based on browsing behavior
  • Understand which content attracts your best prospects