Glossary
Triggered Message
A triggered message is an automated communication sent in response to a specific customer action or event. Unlike scheduled campaigns, triggers fire in real-time based on behavior.
Common Triggers
- Welcome: New sign-up → instant welcome message
- Reminder: Appointment tomorrow → reminder SMS
- Re-engagement: No visit in 14 days → win-back offer
- Celebration: Birthday → personalized offer
- Conversion: Viewed pricing page 3x → sales outreach
- Feedback: Visit completed → review request
Performance
Triggered messages outperform batch campaigns by 3-8x in open rates, click rates, and conversion rates. This is because they arrive at the moment of highest relevance — when the customer's action (or inaction) makes the message contextually meaningful.
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