Glossary
Push Notification
A push notification is a message sent directly to a user's mobile device or web browser, even when they're not actively using your app or website. It's one of the most immediate communication channels available.
Types of Push Notifications
- Mobile App Push: Sent through iOS/Android to app users
- Web Push: Sent through the browser to website visitors who opted in
Best Practices
- Keep messages short and actionable (under 50 characters for titles)
- Use sparingly — over-sending leads to opt-outs
- Time notifications based on user activity patterns
- Personalize content based on user behavior
- Include a clear call-to-action
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