Glossary
Drip Campaign
A drip campaign is a series of automated messages sent over time based on a schedule or customer behavior. The messages "drip" out at predetermined intervals, nurturing leads or re-engaging customers progressively.
Drip Campaign vs. Triggered Campaign
Drip campaigns follow a fixed schedule (Day 1, Day 3, Day 7). Triggered campaigns fire based on behavior (when a customer does X, send Y). The most effective strategies combine both approaches.
Common Drip Campaign Types
- Welcome Series: Onboard new subscribers over their first week
- Trial Nurture: Guide trial users toward conversion over the trial period
- Educational: Share valuable content to build trust and authority
- Re-engagement: Win back inactive contacts over 2-4 weeks
- Post-Purchase: Follow up after a purchase to drive reviews, referrals, or repeat buys
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