Glossary
Segmentation
Segmentation is the practice of dividing your customer base into distinct groups based on shared characteristics — demographics, behavior, purchase history, or engagement level — to deliver more relevant and effective marketing.
Types of Segmentation
- Demographic: Age, gender, location, income
- Behavioral: Visit frequency, purchase patterns, engagement level
- Psychographic: Interests, values, lifestyle
- Lifecycle: New, active, at-risk, lapsed, churned
- Value-Based: High-value, medium-value, low-value customers
Impact on Marketing
Segmented campaigns generate 760% more revenue than non-segmented campaigns. When you send relevant messages to the right audience, everything improves — open rates, click rates, conversions, and customer satisfaction.
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