Glossary
Geo-Targeting
Geo-targeting is the practice of delivering marketing messages or content based on a customer's geographic location. It's especially valuable for multi-location businesses that need to promote location-specific offers, events, and services.
How Geo-Targeting Works
Geo-targeting uses IP addresses, GPS data, or stored address information to determine a customer's location and deliver relevant content. This can happen in real-time (mobile push when near a location) or based on stored data (email promoting their nearest branch).
Use Cases
- Promote events at the customer's nearest location
- Send weather-triggered campaigns (e.g., "rainy day special")
- Personalize website content by region
- Target ads to specific zip codes or radiuses
- Send location-specific offers and promotions
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