Customer Data Platform (CDP)
A Customer Data Platform (CDP) is a system that unifies customer data from multiple sources — billing, POS, website, email, SMS, social media, and more — into a single, persistent customer profile accessible across all your tools.
CDP vs. CRM
A CRM manages interactions and relationships. A CDP collects and unifies data from everywhere. Modern platforms often combine both capabilities, giving you unified data AND relationship management in one system.
Why CDPs Matter
Most businesses have customer data scattered across 5-15 different tools. A CDP breaks down these silos, creating a complete picture of each customer that enables true personalization and behavioral automation.
Key Capabilities
- Ingest data from any source in real time
- Match and merge records to create unified profiles
- Make data available to all downstream tools
- Enable behavioral segmentation and targeting
- Power personalized campaigns across channels
See these concepts in action
Gleantap combines AI agents, automation, CRM & analytics into one platform.
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