Glossary
Follow-Up Automation
Follow-up automation is the practice of using technology to automatically send messages after a customer takes (or doesn't take) a specific action — ensuring timely, consistent follow-up without manual effort.
Why Follow-Up Speed Matters
Research shows that responding to a lead within 60 seconds increases conversion rates by up to 391%. Yet the average business takes over 5 hours to respond to a new inquiry. Follow-up automation closes this gap.
Common Follow-Up Automations
- Instant response to new form submissions
- Post-visit thank you message
- Missed appointment follow-up
- Trial expiration reminder sequence
- Post-purchase review request
- Re-engagement after period of inactivity
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