Glossary
Dynamic Content
Dynamic content is content within an email, SMS, or webpage that automatically changes based on the recipient's profile data, behavior, or segment membership. It enables personalization at scale.
Examples of Dynamic Content
- Showing different product recommendations based on purchase history
- Displaying the recipient's nearest location in an email
- Changing the hero image based on the customer's industry or interests
- Adjusting the offer amount based on customer lifetime value
- Showing different content blocks for new vs. returning customers
Benefits
Dynamic content lets you send one campaign that delivers a personalized experience to every recipient. Instead of creating 10 different emails for 10 segments, you create one email with dynamic blocks that adapt automatically.
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