Author
Sarah Kim
Sarah is a CRM and customer data specialist who helps B2C brands turn raw data into personalised experiences. With a background in customer success, she writes about segmentation, customer journey mapping, and making the most of your CRM platform.
Are CDPs the Future of Marketing Automation? Exploring Controversial Opinions
Maximizing Efficiency: The Role of Sales CRMs in Modern Business Workflows
Creating Effective Customer Profiles: Beyond Demographics
Is Your Sales CRM Holding You Back? Signs It Might Be Time for an Upgrade
Combatting the Common Misconceptions About Sales CRM Systems
Why Your Sales CRM Isn’t Working and How to Fix It
Exploring the Top 10 HubSpot Alternatives: Which One Fits Your Business Needs?
7 Reasons Why Customer Profiles Are Essential for Effective Marketing Automation
The Controversial Role of AI in Sales CRM: Friend or Foe?
