Glossary
Retention Campaign
A retention campaign is a targeted marketing effort designed to keep existing customers engaged and prevent them from leaving. It's typically more cost-effective than acquisition campaigns, since retaining a customer costs 5-25x less than acquiring a new one.
Types of Retention Campaigns
- Win-Back: Re-engage customers who haven't visited recently
- Milestone: Celebrate anniversaries, visit counts, or achievements
- Loyalty Rewards: Offer exclusive perks to long-term customers
- Check-In: Personal outreach to at-risk customers
- Renewal: Proactive messaging before memberships or subscriptions expire
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