In today’s world, a great product or service is just not enough. It may sound harsh, but in 2022 consumers are looking for much more than a great product. They seek to build relationships with brands and share their reviews of positive (and sometimes negative) experiences with companies.
The rise of online reviews and social media channels has bolstered this behavior. Consumers are now seeing online reviews as an extremely powerful tool. For instance, did you know that 86% of people say they would pay more for services from a business with higher reviews and ratings?
It’s absolutely incredible to see just how much reviews mean to audiences around the world. And if you take time to think about it, we all look for platforms where we can view reviews of a business before investing in them. It’s the reason why platforms like Etsy, Amazon, and Yelp have done so well. Real reviews from real customers are what everyone wants to see – images, stories, videos, and more.
So, as a business owner, how do you get your online reviews up and running? Moreover, how do you encourage positively engaged clients to share their experiences online for other prospective customers to see?
Luckily for you, some advanced review monitoring platforms for small and medium businesses are available today. Not only will they manage your reviews system, but they’ll also automate the entire process for you – leaving time for you to get along with the more in-depth tasks of your business.
Let’s look at a few ways in which reviews software can help your company.
3 Reasons to Invest in a Review Management Platform
1. It saves you time
This is the most common reason small business owners invest in reviews software. Time is a valuable asset when you, as a business owner, handle many of the operations yourself. Review management platforms can help you save more than a bit of time. And while managing your online reviews, the software is also maintaining a positive brand image for your company.
Review management software can send review requests, monitor and collect ratings and reviews from various review sites, and manage your customer feedback in one space. It can also be handy when monitoring conversations on social media channels. The time saving comes with the platform collecting data and automating it for you. So, all you have to do is analyze the data that the software has presented to you.
2. It helps you rank higher in search engines like Google
Half of a small or medium business’s challenge is to rank high enough on Google so that their website is found. And you are already aware that consumers are looking on Yelp, Google, and Facebook for information before making a purchase. So, search engine optimization is crucial to your success. But the good news is that Google has many products and services itself. These help you gain rapport and rank higher on the search engine. The ranking is where Google “indexes” and ranks websites according to technical best practices, online reputation score, and website content. As you can see, an online reputation helps you gain visibility.
Going back to Google for a minute. We mentioned that you could make use of the search engine’s complementary services. One of these is Google Review Management Concepts. Google reviews help prospective customers see what others are saying about your business. Do your products or services meet client expectations? Did the customer have a great, average, or bad experience with your business? How do you handle things if and when they go wrong? Remember that customers are eager to share experiences online, both the good and the bad. It’s important to monitor your Google business profile and respond to clients’ reviews using your review management software. Thank them for their reviews and answer any questions about your business, products, or services. If you see a poor review, reach out to the customer with a personal apology and provide them with further assistance.
3. It aids in increasing your sales
When you manage reviews actively, consumers begin to notice your effort with each and every customer you have had. They appreciate this, and chances are, they’ll try your product or service out because they know good customer service is guaranteed. As a result, your conversion rates and sales increase.
But the key to getting to this stage is setting up an efficient customer feedback process. Get your team involved and start planning how to tackle every type of rating and review you could receive. Make sure you include every private and public (on social media or other review sites) rating – don’t ignore the public ones because those reviews will be the ones most prospective clients will be reading. Once you begin replying to customers and engaging with them based on their reviews, you’ll build relationships and trust. Eventually, this trust will lead to long-term, repeat customers. And that’s what every small business owner wants.
How to Choose the Best Review Monitoring Platform?
Many businesses adopt review management software so they can maintain a stellar online reputation, boosting their brand image and consistently impressing anyone who lands on their website, Google Business Profile, external review pages, or social media profiles.
But if you’re ready to start doing review monitoring for small businesses, take a look at our top ten essentials review software should include:
- A user-friendly interface
- A single, unified review monitoring dashboard
- Multi-user capability
- Multi-channel review monitoring capability
- Real-time notices
- Moderation capability
- Review requests
- Customer support via chat
- Sales and customer integration
- Reporting and analytics
List of the Best Review Monitoring Platforms for Small/Medium Businesses
Now that you have the top ten essentials in mind let’s look at some review management software that ticks these boxes.
This review management software has been around for a few years, and many businesses know it. It uses text messages to help companies build their online reputation across a number of sites. Podium collates online reviews and customer interactions into one dashboard, making management more streamlined. You can be sure that review monitoring, social media monitoring, and overall reputation management is done here safely and securely.
Podium also allows you to respond to online reviews, send review invitations to people, and text with customers via the platform. You can also be sure that your review management is available via the reporting feature, which includes metrics like sentiment.
Top 5 Features:
- Good monitoring dashboard
- Customization options
- Popular platform
- In-depth reporting
- Excellent customer support
- Free trial available
- Essentials – $289/month
- Standard – $449/month
- Professional – $649/month
This review monitoring platform is known for accommodating medium to large businesses over the last few years. The company is about building trust with customers and empowering brands to turn customer feedback into data that yields future results. This platform is also favored for local businesses that want to focus on a specific geographic ring.
Trustpilot allows you to gather and manage customer reviews in one single dashboard. The review software is also great because it will enable business owners to create widgets based on which reviews they would like to make more prominent on the platform. You can also review analytics on a dashboard to better understand your brand performance across all review domains.
Top 5 Features:
- Single review dashboard
- Easy-to-use interface
- Great for medium to large businesses
- Useful widgets
- Fair analytics dashboard
- Free plan available
- Standard – From $225/month
- Scale – From $900/month
- Enterprise – Custom
Another one of the best review management software options on this list is Gleantap. This company was founded by people who have worked in the service and wellness industries for decades. They understand what small and medium businesses need and, as a result, created Gleantap. This review monitoring software is designed to help companies manage their online reputation, listen to what consumers are saying about them, and manage these consumers right through to the sales pipeline.
Gleantap thrives on personalization, so online reputation management married with this is the golden ticket to keeping customers happy. The software allows you to engage with customers via two-way conversations within the app. Automated chatbots are available to assist you so that you can address any consumer’s needs 24/7. The review software also has a marketing automation feature that helps create personalized messaging via text or email to customers. This tailored content helps drive relevance and appreciation for customers, thereby increasing your value and sentiment among them.
Top 5 Features:
- Advanced reputation monitoring dashboard
- Two-way customer conversations with chatbot capabilities
- Automated marketing
- Personalized messaging
- Sales pipeline measurement
- Boutique – $99/month
- Growing – $199/month
- Large – Custom
This online review management software helps you manage reviews, collect new reviews and showcase reviews directly on your website. You can use widgets and templates to help your reviews look uniform and professional. The widgets are also all responsive, which is great for people browsing your site on their mobile phones.
EmbedReviews also allows you to embed your Google reviews from several Google locations automatically. This is handy if you don’t have the time to manage this process yourself. You can link the review software to Google and Facebook business accounts so that you can respond to those reviews directly (with your response or with an automated one).
Top 5 Features:
- Good review collation
- Moderation options
- Excellent templates
- Customizable and responsive widgets
- Embed reviews
- Pro – $29/month
- Premium – $99/month
- Enterprise – Custom
BrandYourself is an online reputation management software geared toward individuals and businesses. The tool allows you to create and manage reviews, resulting in companies establishing themselves as powerful brand online. BrandYourself has many features, including a collaborative dashboard, digital media monitoring, and social network monitoring.
The review software also provides clients with a free reputation report which analyzes your online presence and provides you with a reputation score. This score is a good metric to keep in mind monthly, ensuring that it improves as time goes on.
Top 5 Features:
- Supportive dashboard
- Digital media monitoring
- Social network monitoring
- Free reputation report
- Accommodates individuals and businesses
- There is no pricing available on the website, but you can chat with an agent or get a free risk scan from the business.
Another popular review management software is Reputation.com. This is mainly dedicated to serving larger enterprises to get their plethora of reviews managed. They also focus on improving overall customer experiences for such enterprises.
This software manages reviews, business listings, surveys, and more. The platform has an interesting feature called Reputation Live. This allows sales representatives to collect reviews on their smartphones after interacting with a user. This is especially useful when the customer is engaged and shares valuable information with your sales reps.
Reputation.com also allows you to use pre-set responses (similar to Gleantap), which saves you time when responding to reviews.
Top 5 Features:
- Reputation Live
- Serves large enterprises
- Customizable features
- Pre-set responses
- Advanced review management for large numbers of online ratings
- There is no pricing listed on the website, but you can book a demo and get more information from the sales team based on your reputation management needs.
Mention is one of the best review management platforms today, and it is known to serve many global enterprise companies. This review software helps identify mentions in online conversations and tracks social media chats. This is handy for enterprises as they have hundreds of conversations happening concurrently. Mention helps to collate and distill these into a single platform.
Mention also allows you to integrate with social giants such as Facebook, Instagram, and Twitter, so that you can respond timeously with valuable information to your customers. You can monitor blogs, social media channels, forums, and more with Mention. The platform also sorts comments into positive and negative buckets. You can easily start to see patterns in comments and address any issues before they escalate.
Top 5 Features:
- Advanced review collation
- Social media integration
- Sentiment measurement
- Review sorting
- Geared up for large datasets
- Free plan for individuals who want to get started.
- Solo – €29/month
- Pro – €99/month
- ProPlus – €199/month
- Company – custom
Recently rebranded to InMoment, this platform is known for its online reputation management capabilities and its flair for improving customer experience. The customer sentiment across various comments, ratings, and reviews is available for viewing within Wootric.
You can use any of the platform’s significant services, such as the Net Promoter Score (NPS), to help you manage and monitor your online reputation health. Management can be done via the Wootric app, or data can be sent to you via text or email.
Wootric is all about providing businesses with the most helpful information and molding that data into meaningful reports. The platform also integrates with CRMs so that you can capture in-depth data from other software.
Top 5 Features:
- Customer experience measurement
- Net Promoter Score monitoring
- Mobile app
- Integration with CRMs
- Pricing isn’t available on the website, but you can view CoreCX, Enterprise, and Custom packages.
AskNicely is a reputation software focusing on Net Promoter Score, CES, and CSAT metrics. The platform helps businesses gather reviews from channels like email and text using surveys. AskNicely integrates with other software to ensure that review monitoring happens seamlessly.
It is a good tool if you need something to measure very specific metrics. But it’s not a great all-in-one solution, as it tends to have reporting issues. The interface also requires business owners to spend quite a bit of time onboarding before they can start using the software.
Top 5 Features:
- NPS, CES, CSAT
- Pulls reviews from text and email
- Integrates with other software
- Automates workflows
- Push notifications
- Pricing isn’t available on the website, but you are able to book a demo to learn more.
As you can see, online review monitoring software can be extremely valuable to your business. It saves your team time and helps you stay on top of conversations. You can efficiently address any concerning reviews and be proactive about offering more to consumers via rating and review comments.
It’s all about having a review management plan and sticking with it. Your review monitoring software will do the rest. When choosing the top review management software, remember to review all the features and try to get an affordable solution that does more than online reputation. That way, you get to build up your leads, customer conversations, and marketing efforts while monitoring your online reputation.
Co-Founder, Gleantap & Mastera