Glossary
Marketing Automation
Marketing automation is technology that automates repetitive marketing tasks — email sends, SMS campaigns, social posts, lead nurturing workflows, and more — allowing teams to scale their efforts without adding headcount.
What Marketing Automation Handles
- Email campaign creation and scheduling
- SMS message sequences and broadcasts
- Lead nurturing workflows and drip campaigns
- Behavioral trigger-based messaging
- Customer journey orchestration
- Campaign performance tracking and optimization
Marketing Automation vs. Manual Marketing
Manual marketing is limited by human capacity. A team of 3 can manage maybe 5-10 active campaigns. With automation, that same team can run hundreds of personalized workflows simultaneously — each triggered by customer behavior and tailored to individual needs.
ROI
Companies using marketing automation see 451% more qualified leads and 14.5% increase in sales productivity. The average ROI is $5.44 for every $1 spent.
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