Customer Segmentation Software to Know Exactly Who to Target and When to Reach Them
Gleantap helps you segment customers based on behavior, traits, and events. Send targeted campaigns that match each customer's needs, reduce wasted spend, and drive more revenue from your existing customer base.
Trusted by Leading B2C Brands
Target Customers Based on Real Behavioral Data
Gleantap’s visual segment builder helps you group customers by behavioral patterns like visit frequency, purchase history, and engagement activity. This helps you send targeted campaigns that match their actions at different journey stages.
Behavioral Grouping
Group customers by patterns like visit frequency and purchase history.
Visual Builder
Use a simple interface to design complex segments without code.
Targeted Outreach
Send campaigns that precisely match actions at different journey stages.
Create Hyper-Targeted Segments for Better Engagement
Gleantap layers demographic attributes with behavioral events and timeframes to create precision targeting that reflects actual customer value. You can target by age ranges for specific class promotions, membership types for renewal campaigns, or birthdays for loyalty offers.
Precision Targeting
Layer demographic data with behavioral events for highly specific segments.
Value Enrichment
Focus your marketing on the segments that drive the most actual business value.
Multi-Layered Logic
Combine age, membership type, and behavior into single, powerful groups.
Segments That Update as Behavior Changes
Build dynamic segments that update automatically as customers visit, purchase, or engage with your campaigns. When someone’s activity shifts, they automatically move into the right segment so they receive relevant messages.
Real-Time Updates
Segments refresh automatically as customer behaviors and traits change.
Automated Placement
Ensure customers always receive the most relevant message for their current state.
Adaptive Campaigns
Launch campaigns that respond instantly to shifts in customer activity levels.
Build Segments From Sales Stage, Ratings, and Survey Data
Gleantap lets you build segments based on where a prospect sits in your sales pipeline, internal ratings your team has collected, and form responses. This way, your sales and support teams reach out with full context before every conversation starts.
Sales Context
Segment based on pipeline stage to tailor your sales outreach perfectly.
Feedback Logic
Use ratings and survey data to group customers for support or advocacy.
Full History Access
Empower your team with segments that reveal complete context before contact.
Find Your Ideal Customer, Compare Segments, and Track Growth Patterns
Gleantap's built-in segment reports help you view gender, age, visit frequency, purchase behavior, and source attribution for any customer group you build. Compare loyal customers against churners, identify your profitable segments, and allocate marketing spend based on actual retention data.
Growth Tracking
Monitor how your segments evolve over time to identify brand health trends.
Comparative Analysis
Compare loyalists vs. churners to find patterns that drive long-term value.
ROI Allocation
Allocate your marketing budget based on data from your most profitable segments.
Dozens of seamless integrations
The best software products play well with others. From data and metrics to marketing system and sales, we help you unify all your data to get a full overview of each and every customer.
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Target Your High-Value Customers With Event-Based Segmentation
Gleantap segments customers into targeted groups based on real behavior. Send the right campaigns and personalize every stage of your customer journey for higher conversion and retention.
Target Your High-Value Customers With Event-Based Segmentation
Gleantap segments customers into targeted groups based on real behavior. Send the right campaigns and personalize every stage of your customer journey for higher conversion and retention.