Author
Marcus Webb
Marcus is a B2C marketing strategist with over 8 years of experience in lifecycle marketing, SMS campaigns, and customer retention. He specialises in helping multi-location businesses reduce churn and build long-term customer loyalty.
Why Traditional Marketing Automation Fails for Modern B2C Brands
Email Is Just the Start: Automating SMS, Push, and In-App the Right Way
How to Use Predictive Analytics to Trigger the Right Message at the Right Time
Stop Sending Generic Journeys: Smarter Automation for B2C Engagement
Marketing Automation Is Broken: Here’s What Consumer Brands Actually Need
AI vs Rule-Based Automation: What Drives Better Results in 2025
Crack the Code: How to Keep SMS Messages from Being Filtered or Blocked
Data-Led Automation: Why It’s the Future of Customer Engagement
Why Email Blasts Don’t Work for Fitness Brands in 2025
