Glossary
Visitor Tracking
Visitor tracking monitors and records which pages a website visitor views, how long they spend on each page, what actions they take, and how they navigate through your site.
What Visitor Tracking Reveals
- Which pages attract the most traffic
- Where visitors drop off in your funnel
- What content drives the most engagement
- Which traffic sources deliver the highest-quality visitors
- Individual visitor behavior for known contacts
Using Visitor Data
When visitor tracking is connected to your CRM, you can see exactly what a lead browsed before filling out a form. If they spent 5 minutes on your pricing page, your sales team knows they're price-conscious. If they read 3 blog posts about retention, they care about keeping customers. This context makes follow-up conversations dramatically more effective.
See these concepts in action
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