How Club24 Concept Gyms Reduced Past Due Members by 33% and Drove High-Converting Campaigns with Automation

Club24 Concept Gyms is a growing fitness chain operating 7 locations positioned as a budget-friendly gym ($3–$6/week), their business relies heavily on:

• High member volume
• Consistent recurring payments
• Efficient operations at scale

The Challenge

Club24 was previously using GymSales, which limited their ability to:

• Build advanced automation workflows
• Run multi-step collections journeys
• Trigger campaigns based on real-time behavior
• Scale personalized engagement across locations

Key Problem: Rising Past Due Members

• ~180 members consistently falling into collections
• Manual follow-ups + basic automation = inefficient recovery
• Revenue leakage directly impacting cash flow and profitability

The Solution: Intelligent Automation with Gleantap

After switching to Gleantap, Club24 implemented data-driven, multi-step journeys – starting with their highest-impact use case:

Past Due Collections Journey

Smart Segmentation

Members were automatically segmented based on how long they were overdue:

• 0–60 days
• 61–90 days
• 90+ days

Multi-Step Automated Flow

• 9–10 touchpoints per journey
• Mix of:
  • Email
  • SMS
  • Staff task reminders (calls)

Intelligent Automation Logic

• Members are auto-enrolled when they become past due
• Messaging cadence adapts based on time overdue
• Staff tasks triggered only when needed
• Auto-unenroll when payment is made

No manual tracking. No missed follow-ups.

The Results

33% Reduction in Past Due Members

• Before Gleantap: ~180 members in collections
• After a few months: ~120 members

33% improvement in collections efficiency

Business Impact

• Increased recovered revenue
• Improved cash flow predictability
• Reduced write-offs and churn risk
• Lower dependency on manual collections effort

Bonus Win: High-Converting Prospect Campaigns

Beyond collections, Club24 also leveraged Gleantap for targeted prospect engagement campaigns, seeing anywhere from 15–24% increase in conversions for prospects to members.

What Drove These Results

• Precise audience targeting
• Automated multi-touch follow-ups
• Personalized messaging
• Timely engagement across channels

Why It Worked

1. Automation at Scale

Every member and prospect gets the right message at the right time – automatically.

2. Behavioral Intelligence

Journeys are triggered by real-time data, not static lists.

3. Multi-Channel Engagement

Combining SMS + Email + Staff Tasks ensures higher response rates

4. Zero Leakage

Auto-unenrollment ensures:

• No over-messaging
• Clean workflows
• Better member experience

Customer Voice

“The unlimited options for automations… coming from GymSales, that has been the best addition. We were unable to do past due automations before. Gleantap is helping us with automations and also the ability to have AI.”

The Outcome

With Gleantap, Club24 transformed their operations from:

❌ Manual, reactive processes
➡️ ✅ Automated, intelligent revenue engine

Key Takeaways

• Collections can be automated and optimized – not just managed
• Even budget gyms can unlock significant revenue gains with the right system
• Automation doesn’t just save time – it directly drives revenue

Ready to Do the Same?

If you’re running a multi-location fitness business and struggling with:

• Past due collections
• Member engagement
• Manual follow-ups

👉 Gleantap can help you turn these into automated, revenue-driving workflows