In the world of fitness, finding a niche and sticking to it has become a common practice for both gyms and fitness-adjacent companies. When faced with the vastness of the industry, it can make sense to narrow your focus, however some companies are up for the challenge of doing it all. One of those companies is ClubReady, a brand attempting to create an all-in-one fitness solution.
Doing our part to stay up-to-date on the latest trends in the fitness industry as well as find insight in the success of other companies, today we are taking a look at how ClubReady is attempting to have it all. First, we will look at their history, followed by their offerings and key features. Through this article we hope to show how the right approach can make a world of difference, no matter what industry you operate in. Let’s get started.
The ClubReady story
Back in 2007, Andrew McMaster and Brad Denton founded ClubReady on the simple idea that there “must be a better way.” They had been working with gyms and fitness clubs and knew that the status quo wasn’t working. Ever since, the duo has been doing their best to serve fitness clubs, gyms, and other health-related centers with tailored platforms that work with any size and type of club.
In the 11 years since its inception, ClubReady has grown into a much larger operation, working with clubs all across the country. As they have grown, they have implemented marketing automation and other new technologies to create a more efficient program for their clients. Now they are able to provide a solution for just about anyone, proving that there was a better way of doing things.
Creating an all-in-one solution
When comparing ClubReady with other similar companies, it is clear to see how their all-in-one approach gives them a leg up on their competition. While most brands that try to have it all aren’t able to work well with all their customers, ClubReady provides all-in-one solutions that are anything but one-size-fits all.
This mainly stems from ClubReady’s knowledge of the industry. They know that fitness club owners can benefit from user engagement and retention practices that help clubs to keep more customers and provide better experiences along the way. There are a few ways they do this, so let’s take a look at both, along with the features that make them possible.
Gym management and GYM HQ
The first solution that ClubReady provides is something call GYM HQ, a gym management platform that is scalable and efficient. Similar to the offerings of brands like PlumIQ, GYM HQ was created with the intent of helping fitness club owners focus on their customer’s experience instead of the daily operations of the club.
ClubReady boasts that GYM HQ provides expert offerings in member support, past due communications, accounting, payroll, HR best practices, and operational guidance. It’s clear that they share our belief that if owners are able to simply focus on what they are best at and provide the best customer experience without worrying about these things, the gym will continue to improve.
Lead generation and LEADSPEAK
However, as much as customer retention marketing can improve a business, without lead generation it can only go so far. This is why ClubReady has another offering called LEADSPEAK, which helps fitness clubs to never lose track of their members. This tool is another example of how ClubReady understands the fitness market, as their trainers get the info they need without flooding them with extra work.
Through LEADSPEAK, owners can monitor their customer’s journey and keep what’s important at the top of their mind. This offering is cloud-based, which means that trainers and owners alike can access it on the go and stay ahead of their customers.
Consistency throughout
Now that you have a better idea of the offerings that ClubReady provides, let’s take a look at the core features of their platforms that sets them apart. The first area where ClubReady excels is by maintaining consistency throughout their platforms. Whether it is GYM HQ, LEADSPEAK, or something else, their focus on UX is something to be celebrated.
Other fitness solutions and even gyms themselves should take note of this. By providing a consistent design approach to each of their offerings, ClubReady makes it easier for gym owners to expand into new areas and new products. Not only that, but this streamlined design can help to increase conversions as well.
Focus on core benefits
Another area that ClubReady has found success with is focusing on the core benefits they provide. Despite the fact that they provide an all-in-one solution, they aren’t lost in excess features or tools. Instead, they simply do what they do better than others and that is enough to get the job done.
For fitness club owners, this again should be worth taking note. When you have too many things happening at once, customers can get distracted or even confused, which leads to atrophy and churn. By focusing in one your core benefits, customers will come to associate those benefits with you instead of a bunch of unnecessary features.
Integrations with other platforms
Finally, the last thing that ClubReady has done to push themselves forward and help their fitness owners is with their integrations with other platforms. Although so far we have talked about their all-in-one approach, they have realized that in some cases it is easier to have an integration with a solution than provide a subpar experience themselves. In fact, Gleantap and ClubReady work well together for this exact reason!
Final thoughts
As you can see from the ClubReady story, understanding your audience and providing the right solutions can help to provide a huge boost to your business. The final though we will leave you with is this: how can you take steps to improve efficiency and customer engagement with your business today?
While ClubReady has shown what works in the fitness industry, you have the exciting opportunity to take on whatever industry you work in and clear your own path to success. The hardest part is starting, so if you haven’t, get after it today!
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