FitMetrix: A Focus on Customer Experience

In an industry that has become oversaturated with digital marketing channels, increased competition, and a lack of customer loyalty, some businesses are looking to change the game with fantastic customer engagement and experiences. One such company is FitMetrix, which helps fitness clubs and wellness centers to focus on their customers and deliver an exceptional experience.

Even though FitMetrix has only been around since 2013, they have made a significant splash in the fitness industry. In this article, we are going to look at the FitMetrix story, along with how they have found success and why focusing on the customer experience is the best option for fitness clubs moving forward. Without further ado, let’s start at the beginning.

fitmetrixThe FitMetrix story

Founded in 2013 by Monica Dioda and Josh Lloyd, FitMetrix began as a solution built around group training, but has evolved into something much bigger. By making strategic partnerships in the fitness industry, FitMetrix was able to add some key integrations early on that made it easy for fitness owners to get on board. However, unlike other platforms, FitMetrix decided to take the solution to the clubs.

Instead of hosting everything on their site, FitMetrix creates unique experiences for each of their clients, creating mobile apps and websites that focus on the customer. Along with that, members can track everything right through the app they create for their clients, meaning customers can do everything right within the club’s website or app. By focusing on making the customer experience painless and easy, FitMetrix helps fitness brands retain more customers.

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Activity monitoring

One of the key aspects of FitMetrix’s offering is that the fitness members can monitor their activity, both at the gym and in the comfort of their own homes. Then, from there, clients of FitMetrix have access to their user’s engagement metrics and can see where they are in their fitness journey and how best to serve them.

FitMetrix then encourages members to stay engaged through fitness competitions, global leaderboards, and more. They also allow their clients to send personalized messaging to help make it simple for their customers to interact with these fitness brands. All of this together creates a good experience for both FitMetrix’s clients as well as their customers.

A data-driven approach

When you are fighting the uphill battle to reduce churn rate, a data-driven approach is one of the best tools you can have in your arsenal. FitMetrix has been able to make data a huge focus due to the fact that they are constantly taking in new data directly from the customers they are helping.

This should be a good lesson for other fitness owners hoping to improve both their customer engagement and retention. User engagement platforms can not only help keep your customers attention, but you can learn a great deal from analyzing how they engage with you. However, collecting the data is only part of the equation, you also need to actually use it to create a fantastic customer experience.

Creating a fantastic customer experience

In the same way that UI and UX designers must create a user interface that works specifically for their end-users, as marketers we must create customer experiences that line up with your audience’s values. This is why data is essential to customer retention and engagement. Unless you understand your audience, you will have a hard time serving them well.

However, once you do have that data, you can plan out a customer journey and continuously optimize it. As your customers change, so too will your experience design need to change. This is what FitMetrix understands and it is the reason they have become so successful.

The success of FitMetrix

Although they began only 5 years ago, it hasn’t taken FitMetrix long to find their value and place in the market. In fact, just a month ago they were acquired by MindBody and now have an even greater chance of reaching more customers to create great experiences. This acquisition shows what we here at Gleantap have known for some time: that customers are now less concerned with products and services, and more interested in customer experiences.

Other brands, not just in the fitness sector, should take note of this and take another look at their customer service teams and journey. Are you providing the best possible experience for your customers? How could you improve?


One of the ways FitMetrix was able to stand out from the crowd was with their smart integrations and partnerships with their platform. Even before their acquisition with Mindbody, they were working with them to offer a better customer experience to their clients. They also partnered with Perkville to enhance customer loyalty, another growing area in customer facing businesses.

Making the right partnerships early on can take your business to the next level. That is one of the reasons why Gleantap partners with top players in the fitness market, to make the experience simple and easy for our club owners.

Revenue model

Due to the level of customization and personalization that FitMetrix provides their clients, they do not have a set revenue model for most of their services. That being said, this sort of model works well for companies that have a product that can be scaled based on the circumstances. For instance, you would not offer the same product to a large chain as you would that of a boutique club.

Final thoughts

There is an obvious push for better customer experiences both in the world of fitness and customer retention marketing, with the variable being “What are you going to do about it?” Although it can seem overwhelming to small business owners, there are options available to you for tackling this problem head on.

For example, SMS marketing connects you with your entire audience in seconds. A focus on customer engagement can help your customers find value in new ways. Each of these is within your reach and the effect it can have can be revolutionary. So, again, we ask: What are you going to do about it?

PlumIQ: Optimize Your Customer’s Journey from Day One

In the world of fitness, finding ways to keep your members engaged and active is a huge challenge for most gym owners. With so many different exercise options available to these customers, trying to reduce churn rate can be difficult without the proper tools for the job. This is where PlumIQ comes in.

PlumIQ is a fitness studio management software that helps owners and operators to optimiz the customer journey from day one. Not only is PlumIQ a helpful solution for studios looking to increase member loyalty and drive growth, but it is a good example of using new technologies to solve old problems. Let’s take a look at exactly how they do that and see what we can learn.


How does PlumIQ work?

As a fitness studio management app, PlumIQ uses mobile marketing tools to engage customers throughout their fitness journey. Coupled with marketing automation, this allows PlumIQ users to set up their campaign and let it run uninterrupted, freeing up more time that can be spent on creating new classes and better serving gym members.

Along with marketing automation, PlumIQ also allows members to book classes, make payments, and leave reviews. Each of these features make the entire process of visiting a gym or fitness studio easy and painless. This is especially important as asking for due payments and having a poor class booking system can be huge turn offs to potential members.

Finally, PlumIQ offers the ability to track user engagement metrics with smart reporting. This can offer deeper insights into member behavior, including at-risk customers that might need extra marketing to avoid churning. All of this combined leads to more satisfied clientele and a smoother running operation.

Benefits of PlumIQ

Now that you have a better idea of how PlumIQ works, let’s take a look at a few benefits of the platform. While each of the tools we just reviewed is essential in optimizing the customer journey, these are benefits that built in to the software from the ground up.  

Increase member loyalty

The first benefit of PlumIQ is how it can help gyms and fitness studios increase member loyalty. There are a few ways that it can do this. First, by running automated campaigns with reminders for customers to not only go to the gym, but check-in and engage with the software. Customers that feel as if they have a purpose to head to the gym are much more likely to repeatedly visit and stick with the company for longer.

On top of that, PlumIQ can integrate with customer loyalty programs like Perkville to keep members engaged and give them a reason to come back to the gym again and again. In fact, a 2016 study found that customers who are members of loyalty programs, such as frequent flier clubs, generate between 12 and 18 percent more revenue than non-members. Not only will these members not churn, but they will spend more than those not involved in the program.

gym management app

Drive revenue and growth

The next benefit of using PlumIQ is its ability to drive revenue and growth through referrals and reviews. First, let’s talk about reviews. Satisfied members are much more likely to leave good reviews of your business and their word speaks volumes to new members looking to join. By prompting members to leave a review with the right tools like SMS marketing, you can increase the amount of good reviews you have for your business and drive growth.

In the same manner, by coupling a request for referral business with either a reward or additional benefits in the customer loyalty program, you can increase revenue through word of mouth marketing. For example, even a simple text blast that requests a referral for discounted rate has the potential to do wonders for your gym.

Simplify the process

The philosophy behind both of the benefits we just looked at is to simplify the process across the board. By taking the pressure off of fitness club owners to be on top of their marketing at all times, PlumIQ can completely change their approach to both their members and marketing. This is the power that marketing automation can have when it is done correctly and PlumIQ understands this better than anyone.

For instance, earlier we were using an example of sending a text blast to ask customers for referrals. Now, imagine that this entire scenario was automated. Based on smart analytics, you can target active members at the gym who are more likely to refer a friend. Then, you can set up an automation so every time someone has visited the gym so many times in one week, they receive a request for a referral.

Revenue model

PlumIQ operates on a simple business model of $89/month for their clients. However, the low cost doesn’t mean a compromise in features, as each of the following are included in this $89 plan.

  •      Unlimited Members
  •      Scheduling
  •      Payment Processing
  •      Reports
  •      Member Portal
  •      Check-In Kiosk
  •      Auto Notifications
  •      Priority Customer Support
  •      Custom Branding

By simply offering one, inexpensive package for their clients, PlumIQ is better able to serve as many gyms and fitness studios as possible with their solution. Since they are offering all of these tools and capabilities, it really comes down to the dedication of the owners and operators to use these tools for success. However, PlumIQ covers most of the work for you so the effort required is minimal.

fitness studio management app

Untapped potential

With thousands of fitness centers in the United States and millions of gym members worldwide, PlumIQ has almost unlimited untapped potential. When you take into account the fact that many gyms and fitness centers in countries like India are still looking for a fitness management software that can bring them into the 21st century, it’s easy to see where PlumIQ can go from here.

As customer retention marketing continues to be a dominant trend both within the fitness industry and beyond, companies like PlumIQ will continue to grow into their new roles as assistants in bringing owners up to speed on the latest trends. But, by making retention a focus, fitness studios can better serve their members and deliver an exceptional experience that will have them coming back for more.


Netpulse: Bringing Mobile to the Fitness World

Over the last few decades, there has been a massive shift in the fitness world as more companies and consumers realize the possibilities of new technologies. With companies like Fitbit creating wearable devices to track exercise and MyFitnessPal to keep your diet in order, mobile technology is revolutionizing the way we stay fit. One company that has been doing this longer than most is Netpulse, a company that saw the potential of mobile and fitness.

Built upon the foundation of creating branded mobile apps for fitness studios and gyms across the globe, Netpulse has grown from an idea into a business that has raised over $40 million in funding over the last 6 years. Not only is Netpulse a sign of the times, but of the power of mobile marketing to make a difference in the lives of customers. Let’s take a closer look at their business model and see what can be learned from their success.


The Netpulse story

Netpulse was founded in 2001 by Thomas Prouix and Bryan Arp, who saw the untapped potential of putting screens in front of gym members while they work out. In a day and age where 80% of gym members own a smartphone and keep it with them at all times, this makes sense. However, back in 2001, this was still a revolutionary idea.

Over the next 10 years, Prouix and Arp worked to establish relationships with many top players in the fitness industry. Gold’s Gym, Retro Fitness, and UFC Gym were just some of their first high-profile clients, allowing them to invest more in new features and scalability for smaller clubs. Today, Netpulse has thousands of customers and has even made acquisitions of companies like Club Apps to expand their customer base.

How does Netpulse work?

Now that you have some history on this groundbreaking company, you may be interested in how Netpulse actually works. For starters, Netpulse targets gyms and fitness studios that are looking to increase customer engagement and referrals. They do this through something they refer to as their Netpulse Formula, which is a 5 step program that includes attracting, converting, engaging, selling, and connecting to and with gym members.

By creating a specific mobile app for each fitness business, Netpulse is able to consolidate all marketing messaging in one, easy to find space. Not only that, but members can also use their apps to track their fitness progress, making Netpulse apps the one-stop-shop for members when they visit the gym.

The power of mobile apps

Back in 2001, companies were just beginning to see the power of mobile app development when it came to reaching customers. Today, we understand this, but Netpulse has been working with gyms and fitness studios for years and now has the analytics and data they need to set themselves apart from the competition.

Features like checking in when you reach the gym, setting goals for your workouts, scheduling classes, and more can all be done through the apps that NetPulse creates. While many businesses that create apps focus on one area of the customer journey, Netpulse puts everything in one place to make things easier on users.

Customer engagement

Another aspect of Netpulse that has helped many fitness studios retain more customers is the ability to integrate with other platforms and programs. For instance, Netpulse has a built customer loyalty program for members to earn rewards while they exercise. Not only does this lead to better customer engagement, but it incentivizes members to come back to the gym again and again.

By offering customers relevant rewards and ideas for what they need to succeed, Netpulse has been able to help these fitness clubs enhance their customer engagement strategy. This should be a lesson to other fitness businesses that rely on quick fixes and untested solutions: treat your customers well and they will stick around.

gym member engagement

The Success of Netpulse

As you can see, Netpulse has been able to build a solid foundation by providing members with what they need for success. However, the other key reason for Netpulse’s boom is their understanding of fitness club owners and managers. Owners can track their members user engagement metrics to get an inside look at their ideal customers.

This kind of information is invaluable to any business, but especially one that can be as chaotic as a fitness studio. Since customers need to be engaged in order to make their daily trip to the gym, this kind of equipment and technology is going to become even more necessary in the years to come.

Revenue model

When it comes to the revenue model that Netpulse employs, they separate their offerings into 2 distinct categories: small business and enterprise. Netpulse understands that the needs of a large company don’t always align with those of a smaller gym or fitness studio, and their features and pricing are adjusted accordingly. Let’s first look at their small business model.

For small businesses

Knowing that small business owners often don’t have the capital to create a custom app, Netpulse works on a template format for small businesses. They work with the owners to design their app, layout the functions, and get it published in the app store. From there, owners pay a monthly fee for them to perform mobile app maintenance and make sure that users can find them when they search.

For enterprise

On the flipside, Netpulse’s enterprise solution begins app development from the ground up. Since enterprise clients often have a much wider presence, they are often less concerned with referrals and customer retention, and are more interested in brand recognition and upselling. Netpulse understands this and makes each of these functions a priority.

They also understand that enterprise solutions must be built to scale, which is why marketing automation is a large part of their enterprise model. Not only can this help owners and managers to better focus on their member’s experience, but it provides a united front, an important part of brand recognition.

fitness club members

Final thoughts

As we have seen from Netpulse’s success, a focus on members and their needs is a surefire way to increase engagement and retention. Additionally, by using technology and automations whenever possible, they are able to make a better experience for their owners as well. This should be a lesson to those just getting started in the fitness world: mobile technology is powerful when used well, so make sure you are doing exactly that.


Perkville: The Power of Customer Loyalty

While there are those who are just now hearing about customer loyalty programs and their ability to engage customers, others have been investing in customer loyalty for close to a decade. Those folks are the people of Perkville, a company that understands the power of customer loyalty in a world where customers have more choices than ever before.

By harnessing the power of relationship marketing, Perkville has made a name for themselves working with industries like spas, salons, and fitness studios to increase customer loyalty. Additionally, Perkville has been ahead of the game when it comes to loyalty, as now 75% of consumers believe loyalty programs are part of their relationship with a brand.

If you want to learn a thing or two about customer loyalty from the best in the business, you’ve come to the right place. Let’s talk about Perkville and the power of customer loyalty.


Company history

Perkville began back in 2010 with the idea of revolutionizing the way small businesses engage with their customers. Their hypothesis was that if you give your customers a way to track their loyalty and even reward them for it, they will be more likely to stay loyal to your company. While this might seem simple now, without companies like Perkville leading the way that would not be the case.

Since then, they have raised millions of dollars in funding and now work with a series of different companies across different industries. In a time where customer retention and engagement is such an important part of the overall experience, Perkville has helped many to do more with less.

How does Perkville work?

“Ok, but how does Perkville work?” you might be asking. Even if you don’t know how the system works, you have undoubtedly experienced some form of a customer loyalty program at some point in your life. Common examples include Starbucks’ rewards program, airline mileage programs, or even filling out a punch card for a free smoothie at your local shop.

Perkville simply has taken this idea and scaled it to a level where almost anyone can use it. By using big data for small businesses, these companies are able to make better decisions and help their customers with a loyalty program. The brilliance of Perkville comes from simply rewarding customers for engaging with a business more, which in turn drives sales and conversions.

Increase referrals

However, there are other benefits outside of simply reducing churn rate and increasing sales, although those are the main goals. Perkville can also help businesses increase referral business as well, both organically and with a little push. First, for organic growth they know that 73% of customers are more likely to recommend companies with strong loyalty programs. This stat proves that loyalty is important for growth as well as retention.

But with Perkville, they don’t stop there. Customers can always receive more benefits by referring friends to the business. The more friends that sign up, the more rewards you receive. So, not only are customers earning rewards, but you are getting new leads at the same time.

fitness customers

Marketing automation

The other feature that is often seen as a huge component of Perkville’s success is their ease of using marketing automation. Due to the fact that Perkville works with a lot of similar businesses, they have been able to set up campaigns that work well with each of their verticals. Companies in these industries simply set up the program and go.

With the power of automation, businesses don’t have to keep a sharp eye on every single thing their customers do. Instead, they can set up the program, see how it performs, and then analyze what can be done better. All this is being done while you focus on retaining more customers and adding new ones.

The Success of Perkville

While we have covered a few of the reasons why people use Perkville, their success has mainly come from going all-in on customer loyalty. Back in 2010, not many people understood that customer-first marketing would become as big of a trend as it has. By being at the forefront and going above and beyond, Perkville was able to cement their place in this space.

As more businesses join Perkville, the better their technology will become for creating loyal customers. Then, as their business grows, new areas of the market will start to see the benefit of loyalty for their customers. While it still remains to be seen what Perkville will do, we believe the future is bright.

Revenue model

Perkville works on a subscription-based revenue model on a monthly basis, which is typically the most popular format for SaaS companies, especially those working with small and medium sized businesses. From there it seems to simply increase in price for the amount of features you would want at your disposal.

Some savvy businesses have begun to pair Perkville’s customer loyalty program with SMS marketing for even better customer engagement. Since customers usually need to use their phone in order to access their rewards points, this combination makes a lot of sense for small businesses working on a budget.

loyal customer

Final thoughts

As we have seen, customer loyalty is becoming one of the best ways to engage with customers and keep them coming back again and again. However, like any great marketing program, it works best in conjunction with others.

We hope that you are able to take what you have learned from Perkville about loyalty and apply it to your own customers. Just remember that treating them with respect and making their lives better is the ultimate goal.


Fitbit: Making Data Work For You

For many in the fitness industry, Fitbit has become a household name. However, just over a decade ago, Fitbit was nothing more than a wooden box. Since that time, they have risen to become a $4-billion-dollar company and a major player in the wearable technology market. This has left many to wonder: what’s their secret?

Fitbit has made a name for themselves by tracking personal data for their members. Whether it be related to sleep, exercise, or several other areas, they are tracking it. As a company, Fitbit is the best at making the data work for them. As we review their business model and the success they have found, remember that all it takes is a good idea and a lot of data.


An unlikely story

In 2007, James Park and Eric Friedman saw potential for using sensors on small, wearable devices. Apparently they weren’t the only ones. After receiving $400,000 in funding, the duo took the idea to the TechCrunch 50 conference in hopes of garnering attention and hopefully pre-orders.

When they set out, they hoped to get 50 pre-orders from that first conference, but ended up with 2,000. A year later, they were selling 20,000 units and realized that they had something working. As they continued to sell new products, Fitbit was able to evolve into the company you know today by taking risks and getting involved in new technology.

Making data work for you

One of the main reasons for Fitbit’s success has been due to their leveraging of user engagement metrics. Since Fitbit users are almost always wearing their product, Fitbit has a unique ability to track the movements and patterns of their customers. By using this information well, they have been able to create better products and deliver better results than ever before.

Unfortunately, this kind of data tracking has put them in hot water as well. For instance, they have been accused by members of the government of tracking users data to sell to third-party companies. While Fitbit has denied these claims and put in measures to tighten security, it’s a good reminder of why handling customer information of this nature needs to be done carefully.

Exercise and activity

Exercise and daily activity is one of the metrics that Fitbits track for their customers. This can help them to better understand themselves and the way their body behaves in order to make decisions on what activities to pursue. Although it started with just a pedometer, modern Fitbits can track heart rate, calories lost, and more.

wearable tech fitbit

Food and weight

Fitbit also let’s their customers track their weight and what food they eat each day. Along with activity and exercise, this can give customers a good idea of where they are in their fitness journey and where they would like to be. By using this information to their benefit, Fitbit can make recommendations and even help customers see areas they need to improve.

Sleep tracking

An underrated but essential part of staying fit is sleeping well. Fitbit knows this and makes it a focus of their technology, as Fitbit allows you to track sleeping behavior as well. Not only can these help users to better understand their habits, but it can help notice unusual behavior like sleep apnea. This kind of data can actually save lives.

The success of Fitbit

Although they have had their ups and downs, Fitbit has been able to continue to be successful as the wearable market has taken off. In fact, Fitbit still maintains close to 20% of the wearables market. The way that they have done this is through smart evolution and practical partnerships that allow them to special their products for a variety of different scenarios.

Using data from their users, Fitbit sees how their product is being used. From these use cases, they can create either new apps or new products that best fit the scenario. This should be a sign to other businesses: listen to your customers. Fitbit has been able to remain relevant throughout the Apple watch years simply by letting their data work for them.

fitbit wearable


While the number of users fluctuates, Fitbit has 25 million active users currently and with recent acquisitions plans to continue to expand this number. Considering that just ten years ago the company was hoping to get just 50 pre-orders, this is an impressive feat.

Revenue model

Fitbit’s revenue model is relatively simple, as their main source of revenue is simply from selling their products. However, in recent years, Fitbit has established new partnerships in the healthcare industry, hoping to diversify their product line and open up new pathways for revenue to come in.


As wearables continue to rise in popularity, we likely haven’t even seen the peak of Fitbit yet. As more users come on, the more data that Fitbit has to work with in order to keep up the good work and help more of their customers. Their story is one that should be taken to heart when remembering why we track data and what it means to live in a data-driven world.


MyFitnessPal: A Smart Approach to Fitness

Over the last few decades, there has been a cultural shift in regards to fitness and staying healthy. Along with this shift there have been dozens of different apps and new technologies that have tried to encourage people on their fitness journey. One of the biggest players in the industry that has proven time and time again the importance of working smarter instead of harder is MyFitnessPal.

We will first talk about the history and success of MyFitnessPal. Along with that we will show how they were able to harness the power of app analytics into a user base of over 140 million. Without further ado, let’s start from the beginning.


From the beginning

This story begins where many fitness journeys often do: getting ready for a wedding. Back in 2005, Mike Lee, co-founder and CEO of MyFitnessPal was trying to lose weight with his then-fiancé before their wedding. After talking with a personal trainer, Mike and his wife received a list of nutritious foods and a note pad for tallying up their calorie intake.

Right away, Mike new that there was a better solution. Since he had been coding since he was 10 years old and wasn’t impressed with other apps or websites on the market, Lee decided to create his own program. This program would eventually turn into MyFitnessPal which would go on to be sold to Under Armor for $475 million dollars in 2015. Little did Mike know what the fitness world had in store for him when he wrote those first few lines of code 13 years ago.

How does MyFitnessPal work?

Now that you have some background on the company, let’s talk about some of the different features of MyFitnessPal that have set it apart in the past few years. As we mentioned earlier, at the time when Mike was putting together the app, there weren’t many fitness or nutrition trackers out there. And the ones that were did not do a satisfactory job, as they were either too cumbersome or full of bugs.

Along with creating a simpler app with a user-focused design, over time MyFitnessPal was able to add additional features that took fitness tracking to a whole new level.

Exercise and nutrition tracking

For instance, exercise and nutrition tracking, Mike and company were able to take a look at the poor design of other fitness tracking technologies and understand through user-stories the best approach to this conundrum. One of the first was one Mike saw himself in other fitness trackers: that you couldn’t save exercises or foods for repeat use. Something as simple as this was enough to give MyFitnessPal the legs it needed early on.

Fitness TrackingChecking in and seeing progress

Something else that was missing from other apps that would be uncovered through user engagement metrics was the ability to check-in and monitor progress. As anyone who has spent time around fitness clubs or gyms can attest, tracking progress is a huge component of fitness. Before MyFitnessPal, there was not an all-in-one solution to this problem.

Through the app users could do weekly weigh-ins where they would input their current weight and compare it with where you started. Additionally, the app will automatically update with this new information to reset your goals for the upcoming week in regards to calorie intake.

Habitual usage

The other great thing about MyFitnessPal is it encourages habitual usage by making things easier with each subsequent usage. While it may take a while to set up your goals and input your first few meals and exercises, soon users will only need to spend roughly 30 seconds updating the app. As we mentioned earlier, MyFitnessPal is able to work smarter instead of harder, something users love.

The success of MyFitnessPal

It’s no secret that MyFitnessPal has been one of the most successful fitness-related apps of the last decade. However, this kind of success doesn’t just happen by accident. Mike Lee and the rest of the MyFitnessPal team were able to meet their users and customers along their journey and help them wherever they are to get where they want to go.

This should be a lesson to others who are trying to do the same. It’s not about creating the most extraordinary technology or providing the best service (although these both help), it’s simply a matter of understanding your audience and really caring about your relationship with them. Once you treat your users right, the rest is easy.


Speaking of users, MyFitnessPal boasts over 165 million users and is able to improve the experience of all users by incorporating metrics and analytics from tracking each of their fitness journeys.

fitness tracker

Revenue model

While MyFitnessPal’s popularity is mainly due to it being a free app, they are able to earn money through premium memberships and ad revenue. The MyFitnessPal Premium offers advanced tools for tracking nutrition and exercise as well as removing ads for dedicated users. This is a good example of the “free-mium” model in use.

Other popular companies like Spotify and Hulu have taken advantage of this kind of revenue model. By allowing users to get the basic functions for free while running ads, you are able to make up the difference with ad revenue. However, once users are accustomed to the service, they will be more willing to pay you each month to avoid the ads. Either way it’s a win for your business and your customers.


Despite the fact that MyFitnessPal was acquired by Under Armor in 2015, they are still working tirelessly to serve their customers. As fitness continues to take off and fitness trackers like the FitBit and Apple Watch become more commonplace, the sky continues to be the limit for this fitness powerhouse.

For those who are hoping to get involved in the fitness world for themselves, MyFitnessPal is an excellent example of putting users first and creating a great customer experience for all. Do this for yourself and you’ll never have to worry about customer retention marketing or other ways of reducing churn rate again.