Proximity Marketing

Proximity Marketing Helps These 6 Retailers Are Drive Millions In Sales

A research firm TechNavio reveals that the global enterprise location-based service and advertising market project will touch 7.6 Billion USD by 2020, at a compound annual growth rate of 30.22%.

Wow, the figure is astonishing and the reason behind this astonishing figure is a change in consumer behavior. Today, consumers want everything at the right place at the right time.

And by using this proximity marketing technology, marketers can cope up with this issue of change in consumer behavior.

According to the 2015 Retail Touchpoints report.

  • 71% retailers were able to track and understand customers’ buying patterns using beacons.
  • 65% felt that they were able to target customers down to the aisle level.
  • 59% felt that customers were more engaged in the store.
  • 53% retailers felt that they were able to create more relevant and compelling offers in the store.
  • 24% retailers saw an increase in sales.
  • 24% retailers saw an increase in offer redemption.

Under the light of such development, we have brought the comprehensive list of the 6 Retailers who are making it big with the help of proximity marketing. Let’s take a look.

1. Carrefour

Carrefour is one of the largest hypermarket chains in the world, based in Boulogne-Billancourt, France.

It operates in more than 30 countries which include Europe, The America, Asia, and Africa. And it is the second largest group in the world in term of profit after WalMart.

Which Proximity marketing technology did Carrefour used?

Carrefour has used iBeacon technology to target its customers and they also have developed an app for orientation inside hypermarket from area to area.

Did you know SMS is one of the most powerful marketing tools available? See what it can do!

How Carrefour used iBeacon technology?

Carrefour has used this technology to keep its consumers inform about the product, services, and actual offers.

But to access this facility, consumers first have to download the Carrefour shopping app. Once the app is download, consumers can select the list of the product which they want to shop.

Once the shopping list is selected, the app calculates routes and shows the path to follow on the store map. As the consumer move from one area to another, the app route automatically updates and shows consumers their next direction.

 Results

With iBeacon technology, Carrefour application engagement rate went up high by 400% and the number of app users also grew up by 600% in a period of seven months.

2. Meadowhall

Meadowhall is an indoor shopping center situated in England, which is owned by British Land. It is the largest shopping center in Yorkshire and the eighth largest in the United Kingdom.

Which Proximity marketing technology did Meadowhall used?

Meadowhall has used iBeacon technology to promote its “Ladies night event”.

How Meadowhall used iBeacon technology?

Meadowhall used this technology to notify its visitors about the ladies night event with brands providing offers, discounts, freebies and prize giveaways.

Also Read: Post App Development: How To Grow Your App

But, to access this facility consumers first have to download Meadowhall iBeacon app on their smartphone. Once the app is download, consumers will receive Ladies Night event alert message on their phones.

Results

Ladies night event was highly successful; it saw more than 500 app downloads within the first three hours and over 500 offers redeemed by the visitors.

All 120 hotspot offers redeemed within the first 52 minutes of the event. Meadowhall also won the Purple Apple Merit Award for strategic marketing for using ‘groundbreaking’ mobile phone beacons.

3. Elle

Elle is a worldwide lifestyle magazine of French, founded by Pierre Lazareff and his wife Helene Gordon in 1945. The magazine focuses on Fashion, Beauty, Health and Entertainment.

Which Proximity marketing technology did Elle used?

Elle magazine used Geo-fencing and iBeacon technology to promote its September issue magazine.

How Elle used Geo-Fencing & iBeacon technology?

Elle used this technology to target those customers who are close to Elle shop, the targeted consumers receives a push-up notification of a product suggested by Elle.

In case, if a consumer choose to visit the store, listed with that particular product, he/she get another notification with a promotion offer by RetailMeNot through beacons.

Results:

Through this technology, the magazine generated the engagement rate of 112% and in addition to this, Elle witnessed 500,000 in-store visits through beacon marketing in five weeks, which is 100 times higher than the usual number.

4. Woolworths

Woolworths is an Australian based supermarket which is owned by Woolworths limited. This supermarket is specialized in selling groceries, magazine, DVD and stationery items.

Which Proximity marketing technology did Woolworths used?

Supermarket giant Woolworths used iBeacon technology in one of the Woolworths stores in Sydney. The idea behind using iBeacon technology is to improve customer service around click and collect app of Woolworths.

 How Woolworths used iBeacon technology?

Woolworths used iBeacon technology to target those consumers who are within a certain radius of the store by asking them if they wish to collect their online orders which they have ordered earlier.

If the consumer selects “Yes”, a notification will send to Woolworths picking system. After receiving the notification from a consumer, Woolworths team start assembling the order. After assembling the orders, another notify message sent to the consumer telling him/her that his/her order is ready.

Result

Through this technology, Woolworths reduced the collection service time by 50% and they also have registered a record collection time of 15 seconds.

And in addition to this, Woolworths announced that they will soon roll out beacons across all of their 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in store.

5. Macy’s

Macy is a departmental store which is own by Macy’s, Inc who operates 789 department store.

Which Proximity marketing technology did Macy’s used?

Macy’s used Beacon technology at some of its departmental stores. The motive behind enabling this technology is to target those consumers who enter their Beacon zone by push-up notification.

How Macy’s used Beacon technology?

Through beacon technology, Macy’s targeted those consumers who are closer to the shop by sending them a push-up notification, which includes discounts, rewards and personalized level of deals.

They also have used Beacon technology on Thanksgiving day for an in-store contest focussing on Pinterest for displaying deals and a mobile-enabled shopping list.

Results

Through Beacon technology, Macy’s boost up its in-store engagement by 16 times and app retention by 6 times.

6. McDonald’s

McDonald’s is an American hamburger food restaurant chain, founded in 1940. It is one of the world largest restaurant chain serving approximately 68 million customers daily in 119 countries across approximately 36,615 outlets.

According to a BBC report published in 2012, McDonald’s is the world’s second largest private employer (behind Walmart with 1.9 million employees), 1.5 million of whom work for franchises.

Which Proximity marketing technology did McDonald used?

McDonald’s used Beacon Technology at 15 of its café in Istanbul. The idea behind using this technology is to enhance the personal relationship with customers as well as to promote a new line of coffee.

How McDonald’s used Beacon technology?

To promote a new line of coffee, McDonald’s first tapped with popular Turkish app called shopping genie to target its customers while they were around the premises of a local McD Café.

Each time consumers, with the mobile app installed on their smart device enter Beacon zone, receive a mobile coupon prompting them to purchase a coffee and collect one beverage from the new drink line for free.

Results:

  1. McDonald’s achieve 20% conversion rate with 30% of user who received the promotion.
  2. 20% of loyalty app consumer’s shown interest in receiving such types of offers.


ecommerce

10 Customer Retention and Loyalty Techniques for Mobile Apps

Keep Customers Wr‘APP’ed Around Your Fingers!

In an era where the number of choices exceed the number of consumers, competitive prices abound and where innumerable offers and discounts catch one’s eye faster than a shooting star, brand loyalty among web users inevitably becomes scarce.

As much as the genre and quality of development of an app depends on its designer, its success or failure undeniably lies in the hands of the consumer. And why wouldn’t it? After all, customer satisfaction is not only the underlying goal, but also the backbone of most successful enterprises in the world.  A  happy customer is a loyal customer, and a loyal customer that buys repeatedly  from you even acts as your very own invaluable brand ambassador! But in the cut throat competition that exists today, App developers are finding it tougher and more complex than ever to attract users. User acquisition has come to be an extremely expensive affair, and as if finding users was not difficult enough already, retaining these customers is another issue which needs to be paid attention to. So where does one turn to in order to get a loyal customer following? Well look no further, and turn to your app itself!

Nowadays, various web compliant websites and mobile applications themselves have become a powerful way of monitoring as well as rewarding loyal customers. Consumers today are a lot more familiar with the process of online shopping and are increasingly turning to their phones to buy everything, be it groceries, or even a holiday trip! In such a scenario, customer retention has become the prime goal of any growing business. Therefore, Mobile Apps not only allow customers to access information and services, but also provide a convenient means for these brands to remain engaged with customers even after their purchases, which is one of the most useful ways for companies to build loyalty and a positive rapport with customers. Having said that, Mobile Apps can offer customer satisfaction, retention and loyalty only if they cater to certain requirements.

Rewarding Your Loyal Customers

Mobile apps can be a great way to make the customers’ experience easy, versatile, and user friendly. This enables a customer-focused app to become the perfect tool for building customer loyalty and can truly help businesses go that extra mile in customer retention by encouraging customers to perform certain actions that will grant them a special benefit, such as special access to your new collection, a  discount  on their next purchase, or maybe even a  coupon  to redeem on other services. After all, retaining customers is just as important, as attracting new ones!

Keep Your App Updated

Customers might download your app based on an advertisement, a friend’s recommendation, or an app search. But once you’ve got customers to download your app, you need to find ways to hold their interest by releasing regular updates about new features or other compelling content that makes people want to go on using your app. Another important aspect to keep in mind is the timing of your updates. If you release content way too often, people might devalue your app and even stop paying attention to it altogether. On the other hand, if you wait far too long to release content, people might get bored and even delete your app! So, always remember to strike to strike the right balance between timing and relevant content to achieve customer loyalty and retention.

Easy Does It

Customers like ease of use and accessibility. When customers make a purchase via an app, the very fact they can do this easily and hassle-free, keeps them engaged with your brand. Also, previously stored payment details and other user information, acts as a great incentive when it comes to customer retention and loyalty

Give Customers Some Space

On one hand there are polite app notifications, and on the other hand there is downright unabashed spamming! It is very important to build personality into your app. So please, DO NOT spam people. Give your customers the opportunity to opt in to notifications, rather than just assuming that everyone wants to hear from you. Come up with an appropriate schedule to remind customers to come back to your app if they stay away for too long. Also, experiment with different styles of notifications, but always keep them brief, easy to read and catchy, with a clear message, such as “Play our new level,” or “We miss you! Don’t forget to check out our new features.” Remember, you are building a brand, and not just a product and as important as it is to get customers to come back, it is also essential to keep up the quality and standard of your app.

Extending Support

By encouraging customers to interact with your business 24×7 from anywhere, not only improves the customer engagement, but it also provides an unprecedented opportunity to enhance customer retention and loyalty.
Creating in-app feedback forms furnishes an exceptional opportunity for brands to get valuable customer feedback on their app, with the help of which they can spot the services that need to be improved. This helps you to keep your customers locked in, while also capturing new ones. Truly, a win-win scenario for both the company and the customer.

Create enthusiasm among users

A passionate and enthusiastic user acts as a catalyst for the growth of your business as well as customer retention. Offer rewards for spreading the news of your app and inviting friends to download it. This will generate excitement about your product and also fetch you more users.

Social Media

Customer relationships are the foundation of increasing user retention for your App. State of the art technology and frequent notifications do help, but you are more likely to keep your customers hooked if you build relationships with your customers that go beyond the app itself. If you thought social media was to stay in touch with friends, you’d be surprised to know that it can work wonders when it comes to customer retention for your App as well! The social media can be efficiently used to build your brand.  Also, reward  the audience for participation in social media such as Facebook and Twitter conversations and watch your apps take on a life of their own which your customers can enjoy. Don’t just build an app, but aim to build a broader app community!

Geolocators 

This feature can be built into your apps which encourage the customers to take advantage of specials offers when they are in or near the store. The app user would be notified about a sale or even a loyalty bonus for being a regular and loyal customer. This strategy works amazingly well for retailers as well as food outlets as it makes way for a strong consumer bond and customer retention and loyalty.

Use Game Dynamics

To make your apps more addictive and to keep them from getting ignored, you need to give your customers a reason to keep coming back. So, instead of designing a game that is fun for only a short span of time, you can use game dynamics to keep the novelty from wearing off! Continually challenge and reward your customers with new levels of interaction that stimulate and reward the brain. One of the most widely recognized types of game dynamics is the use of badges in Foursquare, where people earn a reward for completing an action. Other game dynamics may include building in a feature that compels your customers to take an action or make a decision within a certain time frame, in order to avoid receiving a penalty or punishment. This can prove to be a fun way to establish customer retention.

Accept your mistakes

No matter how hard you try to make your App likeable, there will always be some customer complaints. So, instead of being in denial and furnishing excuses, it is important to acknowledge your mistake and work on the shortcomings of your App design. Once the customer complaints are taken care of, customer retention and loyalty is bound to follow.