SMS Marketing is one of the marketing tools that works and, if used properly; it can offer you a lot of amazing value and quality in no time. The great thing about SMS Marketing is that it helps you connect with people in real time. Done properly, this means you get to have a lot of conversions, and the return on investment can be huge.
And while it does require quite a bit of planning, it surely works the way you would intend to use it, and the value is well worth the effort, you can rest assured of that.
So, if you’re a small business and would like to plunge into the world of SMS marketing, here’re 6 important things that you need to keep in mind.
#1. Create the Best SMS Marketing Message That You Can
We recommend you to start creating the best SMS Marketing messages out there. Segment your audiences the right way and adapt your messages as per your audience. Customize everything the best way you can. You want to put the business name first, along with having a call to action. After all, you want your readers to act fast, and if you do that the results can be really good.
You don’t just want to announce a sale. You have to tell your customers what’s on sale and what they can expect from that sale. It’s important to offer the right amount of information. That’s the only time when customers will be ok with spending their money when they know exactly what they receive from you in return.
#2. Share Offers That Are Exclusive to Your SMS Marketing Campaign
You should treat SMS Marketing as something exclusive. Show your customers that if they enroll in your SMS Marketing campaign, they get the best possible value and quality. Yes, this is a very important thing to focus on. As a result, you have to come up with dedicated offers that customers won’t find anywhere else. It’s a system that works nicely and the value on its own is more than ok.
#3. Always Make Sure That You Ask Permission from Your Clients
SMS Marketing works very well if the clients are offering their phone number willingly. You want to avoid a situation where you send messages to people, but they don’t agree to receive such a thing. They will treat that message and your business as spam. Plus, this is an invasion of that person’s intimacy, so you want to avoid that.
Asking for permission is very important. Maybe you can ask your customers about this when they shop online or in your store. It’s not a very hard thing to do. But yes, it’s very important. And the issue is that a lot of people just forget about it. You shouldn’t do that. Instead, just talk with your customer, it’s a lot better. Also, it helps in building your audience’s trust faster.
#4. Avoid Sending Too Many Messages
It all comes down to finding the right frequency. Some people will not be ok if you send messages daily. According to the general rules regarding SMS Marketing, sending a message per week is a good frequency. It’s not too much to make things too disturbing. And your customers still receive the information that they need, which is what matters the most in the end.
Working with an SMS Marketing expert and identifying this frequency on your own will be a very good idea, so try to keep that in mind.
#5. Share Limited Time Offers
Limited time offers will allow you to focus on the timeliness offered by the entire experience. People will be more enticed to tap on a sales link if they know that the sale ends in a few hours. Another thing to consider is that most actions are performed within 3-4 minutes after the person receives that message.
So yes, the system does work quite nicely, and it does bring in front some really interesting options that you have to focus on.
#6. Always Analyze the Results
Analytics can work extremely well if you adapt them to your needs. Ideally, you want to study things like open rates, and you also want to see how the links are doing too. It’s not the most exciting thing to do. But the reality is that mobile analytics will offer a good insight into the efficiency of your SMS marketing campaign. It does make a whole lot of sense, and it can bring in front some unique options for you to enjoy.
As a whole, using SMS Marketing is one of the best and most personal ways to connect with customers. You want to avoid abusing this type of approach, as it won’t work very well for you if you do that. But if you use it wisely, SMS Marketing can pay off.
The return on investment can be huge, and you won’t have to worry too much about connecting with your customers in a meaningful way. Make sure that you stick to these six rules and you will have no problem making the most out of SMS Marketing!
Sameer Panjwani is the Founder & CEO of Mondovo.com, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services.
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